Independent Minneapolis-based agency Periscope launched a new spot for Great Clips, entitled “Ralphpunzel.”
Ralphpunzel, is (shocker!) a man who has grown his hair out for twenty years, to a length of seventeen feet. In the spot, he decides to finally get a haircut and is able to book ahead on Great Clips’ website. Along the way he runs into some acquaintances who are quite surprised to see Ralphpunzel doing away with his locks, and he provides them with an explanation.
Aimed at millenial males, the spot will run during the most watched college football bowl games and during the College Football Playoff semi-final and championship games. Read more