TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘DJ Pierce’

Bajibot Designs New Site for DJ Pierce’s Global Glue Project

We reported back in June, that former KBS+ executive creative director DJ Pierce had turned his attention to his Global Glue Project after announcing his resignation from KBS+ in May. It appears that the Global Glue Project is beginning to take off, with a new website designed and developed in collaboration with Bajibot.

In case you were wondering, the Global Glue Project is “A documentary series of couples around the globe that share their challenges and the glue that keeps them sticking together.” The idea is to create 56 Glue films, with four already complete. The series hopes to function to preserve the relationship role models that are becoming harder and harder to find. Think of Global Glue Project as the antidote to the revolving door relationships depicted in celebrity gossip culture. They describe their mission as being to “capture and share the secrets of healthy long-term relationships through interviews with real couples of all kinds, without any discrimination of race, sexual orientation, or religious affiliation.” I’m sure we’ll get a lot of snark about the this one from commenters, but I think Global Glue Project fills a valuable need for committed couples who want to stick together.

The project emphasizes the difficulties inherent in long term commitment, something that is rarely discussed. With so many examples of the disposability of relationships, and even marriages (think Kim Kardashian), we really need something like Global Glue Project. If you’re interested, you can read about the first four couples on the website, and watch their documentaries. The most impressive has to be Helen and Sydney, who have been married 70 years, and overcame the stillbirth of their first child.

The Global Glue Project, having completed four of its films, is currently looking for funding to complete the remaining 52. If you’d like to help out, or just learn more about the project, head on over to their Kickstarter page. The project will only be funded if they meet their $50,000 goal by January 18th. Once the project is funded, Global Glue Project plans to send its backers “one Glue Film a week for a year, prior to its release on our website.” Check out the above video for an overview of Global Glue Project, and head on over to the site for the full videos. With any luck, there will be weekly updates in the near future.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Hey, So What’s DJ Pierce Been Up To As of Late?

It’s been a good month or so since we last reported on the goings on of DJ Pierce, who left his executive creative director post at NYC-based, MDC-owned KBS+ a few weeks ago. Anyhow, we were hearing from sources, echoing sentiments from his initial exit, that Pierce was focusing on his Global Glue project, which unlike what tipsters, has been kicking around for a couple of years and has now become an official entity.

One tipster asks about the Glue, “ #wtf is that?” Well, here’s a link that may explain things. Prior to KBS+, Pierce spent four years at CP+B, where he eventually moved up to creative director and was involved on projects including Best Buy’s Titanium Grand Prix-winning”Twelpforce.”

Craven Has Also Resigned from KBS+

Well, we tried to put two and two together when we reported last week about DJ Pierce resigning from his position as executive creative director on the BMW account at KBS+. But alas, we unfortunately failed to mention what the status was with his partner-in-crime and fellow ECD on BMW, Michael Craven, who joined up with Pierce 15 months ago to work on the account. We’ve now received confirmation that Pierce and Craven actually resigned together, though no word yet on what either person’s next move is yet (we’re checking). Prior to KBS+, Craven served as a VP/creative director at CP+B and has also published a couple of novels along the way.

As has been reported, the pair was essentially replaced at KBS+ by Paul Renner, who has taken over as ECD on said automaker’s account.

Pierce Parts Ways with KBS+

After seeing the reports ast week that Paul Renner was assuming the position of executive creative director on BMW at KBS+, one had to wonder what the status was with DJ Pierce, who rejoined said agency two years ago to take on the same role. Well, it does appear that Renner has succeeded Pierce more or less as sources familiar with the matter have confirmed that the latter has indeed turned in his resignation. From what sources in the know tell us, Pierce will part ways with KBS+ on June 1 and spies add that he’ll then turn his attention to his own projects, whatever they may be.

Pierce rejoined KBS+ after spending four years at CP+B, where he eventually moved up to creative director and was involved on projects including Best Buy’s Titanium Grand Prix-winning”Twelpforce” as well as with other accounts including AmEx small business along the way.

KBS+P Welcomes New ECD on BMW Biz

While we’re on the MDC-related front, let’s tell you that New York-based Kirshenbaum Bond Senecal + Partners has hired Michael Craven (right) as executive creative director on BMW among other clients. As a result, he’ll team up with fellow ECD DJ Pierce, who if you recall rejoined KBS+P last May, on the automaker’s account. Craven’s previous agency experience includes a stint at CP+B, where he moved up from senior copywriter to VP/CD before leaving to work on his second book  early last year (his first, Body Copy, was published in 2009 and set in the ad industry).

In addition to Craven’s arrival, KBS+P promoted creative director Jon Goldberg to ECD. The creative has been with Kirshenbaum for nearly four  years, leading the Vanguard business in the process (which he still does). Prior to KBS+P, he spent time at the likes of W+K Portland and New York as a copywriter and ACD/copywriter at McCann.

Pierce Comes Full Circle at KBS+P

Now that Jonah Bloom has been finally made official as content strategy lead at KBS+P, the New York-based MDC agency is turning its focus to the creative department and hiring DJ Pierce as executive creative director. This actually marks a return trip to KBS+P for Pierce, who started his ad career as an art director at the agency.

Before returning to his roots, so to speak, Pierce spent the last four years at CP+B, starting as a senior AD then moving up to an ACD role in which he was part of the team responsible for Best Buy “Twelpforce.” Pierce was eventually promoted to CD and worked on accounts including AmEx Small Business. During his career, the creative logged time at JWT, DDB and Lowe’s New York offices as well as Fallon Minneapolis.

Joining Pierce in the ECD ranks at KBS+P is Chris Cereda, who has been promoted from creative director. Both ECDs will be working across a range of accounts.