In perhaps the best spot since the passing of Steve Jobs, Apple and TBWA\Media Arts Lab’s latest for the iPhone, “Photos Every Day,” somehow mixes simplicity with more visually striking images than we’ve seen from the tech giant in quite a while.

“Photos Every Day” takes us outside of Apple’s infinite environment of white space and Helvetica and into the great outdoors, which may be the first time Apple’s ever done that to my recollection. However, I’m young, so correct me if I’m wrong here. The spot highlights one of the iPhone’s greatest, if overlooked feature: its 8-megapixel HD camera. Now, in this day an age, every phone on the market is a camera-phone, as has been the case for nearly a decade now. However, the iPhone’s camera is, and probably will continue to be, a step up from every Nexus or HTC phone on the market.

This is Apple’s way of saying, “Hey, remember this thing? We have the best, and, unlike Siri, it’s actually one of our features that you’ll use constantly for just about everything.” Add to that Instagram, which began as an iPhone exclusive and still works best with iOS, and you have yourself some simple, yet beautiful. Credits after the jump.

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Lee Clow and the gang at TBWA have gotten involved with raising money for Japan by launching their own effort called “Give a Shit, Get a T-Shirt.” While Grey chose the auction route and BBH decided to sweat it out in order to help the disaster-hit nation, the TBWA camp is offering a T-shirt featuring artwork by LA-based graphic designer/visual artist Geoff McFetridge in exchange for a $20 donation.

The “Give a Shit” site tells you how to take part and includes some brief, peculiar clips starring Clow himself (sporting the tee above), TBWA\MAL CCO Duncan Milner and TBWA CEO Tom Carroll.