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Posts Tagged ‘Elena Romeu’

JWT ATL Alum Wettstein One of Handful to Join CP+B Miami

It’s been a few months since we’ve heard the name Tim Wettstein, who last we recall spent approximately a year as senior partner/group creative director on Scana, Jiffy Lube and Xbox among others at JWT Atlanta. Well, the senior creative didn’t have to travel too far to take on a new gig as Wettstein (pictured) has now assumed a CD role at CP+B Miami, which appears to be ramping up its creative staff currently led by ECD, Bob Winter.

Joining Wettstein as a creative director at CP+B Miami is Kostas Karanikolas, who spent the last year as digital CD at BBDO New York, where worked on Gillette among other accounts. Along with the new CDs, MDC-owned CP+B has added associate creative directors Rick Abbott and Matt Orser, formerly of RP& and RPA, respectively, in its South Florida office, as well as art director Eli Perez de Gracia, and copywriter, Elena Romeu.

 

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JetBlue Aims to Put People First in Latest Campaign

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

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