Fresh off of LeBron James Sprite duties, Translation is back with a new 30-second State Farm spot that includes the Scooby-Doo Mystery Gang and one lucky animated insurance agent. A far cry from the days of slackers triumphantly yelling “Can I get a hot tub?” this ad mixes together some interesting threads of nostalgia and pop culture. Even if people no longer watch Scooby-Doo, the characters are, for better or worse, iconic. Of course Velma knows how to summon help. Of course Shaggy knows how to set the exposition with his stoneresque wail of a voice. If the creatives really wanted to get creative, they could’ve brought it all together with Shaggy yelling, “Can I get a hot tub?” Still, the spot is a cool little change-up from the Da Tailgate spot that we’ve seen too much during football season. Credits after the jump.
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On Monday night, Los Angeles Clippers point guard Chris Paul hit a 15-foot bank shot as time expired to put his team up 2-0 over the Memphis Grizzlies in the first round of the NBA playoffs. You should have seen it—it was really cool.
You know what’s even cooler? The fact that Chris Paul finally met his long-lost brother who we learned existed during the holiday season. Finally, State Farm and agency Translation’s sick little experiment, which included separating twins at a young age and documenting their lives for over two decades in the name of insurance, is coming to an end. Finally, Chris Paul can be at peace. And, finally, Cliff Paul has enough money to quit his job at State Farm once an for all, pursuing a new career of professional moocher.
However, having established a reputation for inhumane cruelty, don’t count out the possibility that Translation isn’t done toiling in the lives of the brothers Paul. Sure, they may have reunited the twins, but that doesn’t mean that before the NBA Finals, Cliff is “accidentally” run over by an uninsured driver. I’m just saying, if Blake Griffin shows up to Cliff’s funeral wearing an argyle sweater in a few months, don’t be surprised. Credits after the jump.
From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.
If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.
Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.
L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director Craig Gillespie (the guy who helmed Lars and the Real Girl and the Fright Night remake), we learn that Paul has an identical twin brother who happened to accidentally get separated from him at birth. Though the pair take two different career paths, with “Cliff Paul” becoming a State Farm rep (of course) their fundamentals remain the same. At the very least, this cute installment for the insurance brand (wait for the twins’ brief reunion at the end) gives poor Aaron Rodgers a breather from more kids’ heckling–at least for now. Credits after the jump. Read more