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Posts Tagged ‘Emma Cookson’

BBH Finally Finds New North American CEO

It took six months and change, but BBH has finally selected a new CEO for North America in Patrick Lafferty, who joins said agency after spending two-and-a-half years at McCann and the last 18 months as its North American COO. Lafferty replaces Greg Andersen, who was one of those affected by BBH’s major “restructuring” last fall. Lafferty, who will officially assume his CEO title at BBH this summer and based out of its New York office, rounds out a leadership team that includes CCO John Patroulis, CSO Sarah Watson and chairman, Emma Cookson.

Lafferty’s soon-to-be boss, BBH Group CEO Gwyn Jones, says in a statement, “Patrick has a really calm authority and such a rich body of experience. He has seen and done a lot both within and beyond our industry – embracing client side, media ownership and the military. We have great strategic and creative strength in the business, and I think Pat will bring outstanding leadership to that offering. On top of all that – I think he is just a great person.”

As you’d expect, Lafferty, who was, yes, a former platoon leader/company commander in the U.S. Army, will be tasked with running both BBH New York, which of course handles Axe and now Playstation, and L.A., which services clients including Red Bull. During his career, the exec has also worked on the account side at Leo Burnett and as CMO at Travel Channel.

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Here is the Full Statement Regarding BBH NY Cuts

Well, here we go and thank you for the full disclosure. Two days after first addressing the issue, it’s come to pass at BBH as its New York office is undergoing “restructuring.” Here’s the full note from Gwyn Jones, CEO of BBH Group that landed in our inbox from the agency’s U.K. hub. And yes, Greg Andersen (left) is no longer with BBH.

“We have had a very up and down year in New York.  Some real breakthroughs and creative highs for clients like AXE, Google, Cole Haan, UNICEF and our recent appointment to The Weather Channel Companies, all under the creative leadership of John Patroulis – coupled with some real challenges on the business side: the loss of Sprite earlier in the year, and some unexpected and significant volatility recently in revenues from existing clients.

In this context we think it is the right time to push ahead with a restructuring of the business, reflecting the need all agencies face to keep their cost base as variable as possible, and as part of this, we will be forced to announce a number of redundancies.  We are not disclosing the number of people affected but, given these circumstances, CEO Greg Andersen, who helped evolve BBH into an agency built for the modern media landscape, has volunteered to resign and pursue other opportunities that have been presented to him, and we have accepted his resignation.  Furthermore, as part of the wider restructure, Managing Director Richard Stainer is shortly set to return to the UK where he is in in talks with the London office about a role.

We are extremely fortunate to have, in our Chairman Emma Cookson, someone who has been at the agency in New York since it opened its doors 14 years ago and who is uniquely equipped to bring continuity and to partner with John and Chief Strategy Officer Sarah Watson in leading the agency forward.

Obviously you never want to have to announce job losses, and those impacted by this news are not just colleagues but friends and valued members of the BBH family.  We will do our best to help them find new positions in New York and throughout the BBH network.  But this is advertising and we live in particularly uncertain times.  We will dust ourselves down, we believe this move will make us stronger.”

BBH Will Sweat for Japan All Day and Night

In response to the recent natural disasters that befell Japan, BBH’s offices worldwide are set to undertake a 24-hour “jog/cycle/row-athon” to raise money for the victims of the tragedies.

On April 14, BBH staff in New York, London, Singapore, Mumbai, Shanghai and Sao Paulo will workout in shifts for the entire day, with the hardcore sweat festivals streamed live online from each of the six offices. Participants will include chairman Emma Cookson, strategy director Heidi Hackemer, and CEO Greg Andersen (whose own shifts will kick-off and end the marathon).

“There are bigger things we can do together than make ads,” Andersen says in a statement. “What has happened, and is happening, in Japan keeps that in clear perspective.” Last year, BBH London held a similar event for charity and raised £17,000. Donations can be made to the event’s website here, where you can watch all the action take place starting at 12 a.m. EDT on Thursday. Currently, the only live video feed is from New York, so you might as well take in that nice skyline with the Empire State Building while you’re at it.