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Posts Tagged ‘Gavin Lester’

Lorraine Bracco Brings Her Signature Rasp to Deutsch’s Holiday Netflix Spot

Lorraine Bracco (she of The Sopranos and Goodfellas fame, of course) lends her familiar voice to Deutsch LA’s new holiday spot for Netflix, and predictably, makes the ad work.

In the spot, “Tree Topper,” Bracco voices the part of the smiling porcelain tree topper that has been part of the McDermott family for 34 years. Through the tree topper we see the wild antics of the McDermott boys, as well as Christmas cooking failures and Uncle Luther’s fake snow. Despite the occasional difficulties living with the McDermott family, Bracco’s tree topper enjoys when the family curls up to enjoy watching something on Netflix.

It’s not the most original of concepts, but Bracco makes it work. Her voice is not only recognizable, but dramatic and expressive. This helps make the idea of a sentient tree topper seem less ridiculous, and even imbues the character with emotion and personality. It helps make the spot not seem overly sentimental, and her delivery of the spots’ final line really brings out just the right amount of curmudgeon from Bracco’s character. While celebrity voice acting is so often an afterthought used as an easy cash-in, Deutsch LA hits the mark by casting Bracco for “Tree Topper.” Hopefully other agencies are taking notes. Credits after the jump. Read more

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Elm Takes Creative Helm at DDB California

In case you haven’t heard the news today, 15-year Deutsch LA vet Jason Elm, who last served as EVP/group creative director on Diamond Foods and Playstation (he was joined by 180LA alum Gavin Lester on the latter account late last year) has assumed the chief creative officer post at DDB California. Elm assumes a position that’s been left vacant at the Omnicom-owned agency’s Cali operations (L.A., San Francisco) since January when Lisa Bennett stepped down from her CCO role. Bennett has since been appointed as EVP/creative for DDB North America.

As for Elm, during his lengthy stay at Deutsch LA, where he started as a copywriter, the senior creative subsequently played a major role in PlayStation efforts, creating the Twitter feed for @TheKevinButler and leading creative on the award-winning “Michael” work for the console. His new boss, DDB California (formerly DDB West) CEO Mike Harris, speaks his name and sings his praises in a statement, saying, “Jason was recently, and rightly so, named to Business Insider’s ‘people most-sought after by rival agencies’ list. He is a creative genius and a superstar in the industry and I have no doubt that his creative vision will elevate the level of our work, across departments.”

Lester Partners with Elm on PlayStation Biz at Deutsch LA

Once again, our props go out to the tipsters as we’ve received confirmation that Gavin Lester, who’s spent the last six months or so on the freelance circuit, has joined Deutsch LA as EVP/group creative director. Lester will partner with 14-year Deutsch vet Jason Elm on the Playstation account, and on other accounts as needed. You might remember Lester from his most recent full-time gig as a CD/art director at 180LA, where he spent nearly three years and led creative on several campaigns for Sony including the ambitious “Project Shiphunt.”

During his career, Lester has also served as a GCD at Saatchi & Saatchi’s Team One on Lexus (of course), an ACD at Goodby and had a lengthy stint as an art director at BBH London. According to the Deutsch LA camp, Lester has already started at the agency.

Sony, 180LA Release First ‘Shiphunt’ Web Film

Two months after they first teased their deep-sea endeavor called “Project Shiphunt,” Sony, Intel and 180 LA have unveiled “Shipwreck Alley,” the first of two web films to be released this summer (the second arrives on July 13) that promotes the efforts of five Michigan students who are using Sony Vaio laptops to find a shipwreck within, yes, Lake Huron’s Shipwreck Alley. If only our school field trips were like this.

The young whippersnappers’ adventures are being captured by @radical.media director Paul Bozymowski, who says in a statement, “Over the course of just a few weeks, I saw a profound transformation in the students who participated in this project. I think this is not only a testament to the environment that was created for the students, but also a testament to engaging with technology through immersive project based learning.” From the looks of it, we’d just feel claustrophobic and get seasick. Anyhow, you can follow the project here and totally distract yourself and try to earn a million bucks by playing the Google Earth-based “Oceans of Treasure” game that ties into the “Shiphunt” effort. Credits after the jump…

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180LA Salutes Rock Balladry/R&B in Sony Promo

To create awareness and excitement for Sony’s new in-dash A/V navigation systems with TomTom technology, 180LA brings us a digital campaign that includes two music videos (one rock-themed, seen above, and another R&B-based after the jump) featuring a mash-up of music and navigation. Directed by Grammy Award Winner, Trish Sie, I kind of love these. They’re funny, they acknowledge the annoyance of not knowing where you are, and the casting is spot on. Also, I dig that one of the videos is set in LA as anyone who’s driven there knows what a fuckmare it is to get around.

Gavin Lester, creative director at 180LA says, “The videos target 22-49 year-old women and men who take their digital music everywhere but are looking for a dependable, quality way to play their music and videos in the car.”

Credits and R&B video after the jump

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Boost Looks at the Life of a Giant to Promote ‘Shrinkage’

Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me.  How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.

In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”

Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.

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