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Posts Tagged ‘Gavin McInness’

Rooster, Microsoft Board Up Together

Before I wrote this, my editor jokingly told me I’d been typecast as the Rooster Guy, but I won’t complain. Jason Statham has been typecast as the Rooster Guy of the film industry, and he’s probably worth $50 million. We’ve covered a few Rooster side projects recently, and now they’re back in the news, teaming with Microsoft for a co-ideation Windows 8 skateboarding app.

The project allows users to build a digital Vans skate park – would you expect anything else from Rooster? – while on Skype calls. The callers can then watch a Vans Pro skater board across the customized park on their phones and tablets. The app will include the inevitable links to merchandise and social media pages. Let’s hope the Microsoft money will let Rooster continue to make their quirky skateboard-related projects, so in turn, I can continue to be the Rooster Guy. And if you’re keeping score, let’s also hope Gavin McInness has finally seen an episode of Game of Thrones.

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And Now, Another Rooster Original: ‘Water Cooler Talk’

When employees at Rooster aren’t skateboarding, it turns out that their hipster lifestyle dives into the banal. Sometimes, they just like to stand around the water cooler and talk. Judging by the latest clip of self-promotion, they talk about typical things, like Game of Thrones and podcasts. Co-founder Gavin McInness, however, is old and obsolete when it comes to water cooler talk. My advice: either watch Game of Thrones or don’t bring it up. And, this may be more important, take care of business before getting a prostate exam.

You’ll get the references if you watch the clip, which is basically an amateur attempt at awkward situational comedy. There are a few funny moments and a few moments when you can hear crickets. Not much more to say, other than podcap.

Agency/Prodco Would Just Rather Be Skateboarding

Today in agency self-promos, we bring this 90-second clip from New York-based shop Rooster, which pretty much makes it clear in the brief amount of time what its first love is (its co-founder/creative director, Gavin McInness, is the co-founder of Vice and the “godfather of hipsterdom” after all).

We’re seen some pretty self-indulgent agencies patting themselves on the back clips in the past, but at least this one makes us want to revisit the ’80s flick, Gleaming the Cube, or that modern doc, Dogtown and Z-Boys. It appeases our short attention span and takes us back to the days when we scraped elbows, knees and more. So, good on ya Rooster. The shop currently works with clients including Red Bull, Qualcomm and Nissan (you might remember its recent work for the last brand starring Ryan Lochte).