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Posts Tagged ‘Gavin Milner’

Samsung’s Smart TV Will Delight Even the Most Senile of Family Members

The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.

Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.

Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.

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180LA Adds Duering, Corbitt as CDs

We guess you can just call 180LA even steven. A minute after  losing creative directors Grant Holland and Gavin Milner to 72andSunny, the 180 camp has brought on longtime creative duo Anja Duering and Carl Corbitt in the same roles. The latter pair joins 180LA from fellow SoCal operation Goodness Mfg, where they spent the last two years as CDs. Duering and Corbitt’s history dates back to mid-aughts when they served as VP/ACDs at CP+B, helping manage creative teams on accounts including Best Buy (Geek Squad, specifically) and VW. The duo’s professional travels have also taken them to W+K Amsterdam, where they served as creative directors on the global Nokia account.

Now at 180LA, Duering and Corbitt, whose specialties lie in art directing and copywriting, respectively, will work on accounts including Boost Mobile and Mitsubishi.

 

Mitsubishi Travels ‘Death Road’ So We Won’t Ever Have To

As our fear of heights gets worse with age, just watching images on the computer of Yungas Road–aka “Death Road”–in Bolivia makes one weak in the knees. But a few brave souls decided for whatever reason to test out the Mitsubishi Outlander Sport’s all-wheel drive system on what Inter-American Development bank apparently dubbed “the world’s most dangerous road” back in 1995. The automaker and agency 180 LA aren’t strangers to such crazy stunts, of course, as they just broke five Guinness world records in February for their 24-hour experiment on Canada’s frozen Ghost Lake.

This time around, the crew including production company Boxer and director Jordan Valenti (armed with a 360 cam) decided to head down to South America last month to take part in what’s being touted as the first commercial shot on Yungas, which is single-lane, lacks any guard rails and oh yeah, there’s that whole 1,800-foot cliff drop-off *shudder*. Well, fortunately it looks like they all lived to tell the tale. So what’s next gang, something involving the Burj Dubai? Credits after the jump.

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180LA Helps Mitsubishi Break Five World Records in 24 Hours

Drawing inspiration from the world’s first online test drive, in which the Mitsubishi Outlander Sport was awarded its first Guinness World Record for the longest distance driven by a vehicle operated online, 180LA took the automaker’s Outlander and Outlander Sport to Alberta Canada’s Ghost Lake to showcase the tech wares of said vehicles and break as many world records possible within 24 hours.

Driven by stuntman Garvin Cross, the SUV and CUV broke five world records: Greatest distance driven by a vehicle in reverse on snow in 30 seconds, shortest braking distance by a vehicle on ice, most vehicle figure eights on ice in two minutes, fastest vehicle slalom relay on ice and fastest driven square lap, which all in all dubbed Mitsubishi the most awarded family of all-wheel drive vehicles in its class, so the automaker claims.

Digital marketing includes homepage takeovers, online banners as well as a strong social media push all leading consumers to their website to find out more.

Check out the “See How We Did It” video and full credits after the jump.

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180LA, Mitsubishi Create Interactive Driving Test

180 LA has rocked the interactive scene with their latest creation for Mitsubishi, proclaiming that it’s the world’s first “real” interactive driving test, giving the online user the ability to actually drive a car online by simply using the arrow keys.

Spoiler: Just don’t think about trying to get all fast and furious, though. You must stay inside the course or the car turns off and you lose your turn, which is a downer because it takes a while to finally get to do the actual test drive and the car that’s basically running idle. Also, the Guinness Book of World’s Records is validating it. Check out the “Mitsubishi Live Drive” and give it a spin yourself. Agency credits after the jump.

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180LA Steers Adidas Campaign into the Fast Lane

A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).

As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.

180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.

Full credits for the spots after the jump.

More:Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam

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