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Posts Tagged ‘Graham McCann’

Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot

Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

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CP+B, Best Buy ‘Tech-Fit’ Students with Windows 8 Gadgetry

And now, for something, er, lighter. These back-to-school posts almost make me wistful for the days when a new pencil case was the joy of my September. But as I have grown, so has the sophistication of academic shopping. To keep with the times, Best Buy is branding themselves America’s go-to “Techfitter” of the season.

To show that they’ll equip students with not only the best technology, but the right technology for their pursuits, CP+B and Best Buy found real students and surprised them with personalized Best Buys, “tech-fitted” to their academic interests in a pair of new Paul Hunter-directed spots. Greg, Aerospace Engineering Major, gets a semi truck parked in front of his house. It opens, and he’s presented with the planetary system, plus a launchable rocket (sadly not available at a Best Buy near you). Lidia, a Marine Biology major, gets an underwater tech experience complete with dolphins and jellyfish. Both personalized surprise scenarios are scattered with Windows 8 laptops and tablets.

Additional spots will air later this month, and my guess is the lucky students will not include an English or PoliSci major, because those experiences would involve sheafs of paper and alcohol. Let’s expect an aspiring architect and an ambitious pre-med; they provide ideal landscapes for Best Buy’s eager urban tech-fitter to make a difference. Credits after the jump.

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Toyota’s Tundra To Tow a Gigantic Spaceship

Americans love consumption and firepower; any campaign that focuses on those concepts is bound to get us going. So when Toyota combined the power of cars and rocket ships, we took notice. The automaker’s latest campaign, ‘The Tundra Endeavor” (we’re checking to if Saatchi LA’s involved), plays to our obsession with outer space and our appreciation for all things wheeled and rugged. On October 13, one Tundra truck will tow the “national icon” Endeavour from LAX to its new home at the California Science Center.

To track the phases of ‘The Tundra Endeavour,’ Toyota has built a destination site. It currently features a generous Twitter promo (tweet, and Toyota will donate $50.00 to the CA Science Center) and a video on their upcoming challenge. To ensure their truck was up to the task, Toyota experts hitched it up to 307,000 pounds of material. It’s a normal Tundra truck,  they assure us; it’s just like the one you’ll buy in the lot.

If you’re a truck aficionado, it appears you’ve got two things to get excited about: one, getting to drive alongside a spaceship on the highway as it makes its trek to the museum and two, eventually driving this extraordinarily powerful rig. Just please, use its capabilities, whether you tow a horse trailer or a yacht. If you’re riding solo in a vehicle that has the ability to tow an epic national emblem (and thus probably gets 4 miles to the gallon), expect to dodge a few tomatoes and “accidental” car keys, especially in California.

Update: We’re still confirming but it does appear to be Saatchi & Saatchi LA’s handiwork as a tipster kindly sent us this:

“Saatchi LA creative team Verner Soler (Senior Art Director) and Graham McCann (Senior Copywriter) came up the idea of the Tundra Endeavour. Erich Funke is the CD. Chris Adams and Margaret Keene are the ECDs.”