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Posts Tagged ‘Greg Johnson’

W+K Takes Over on TurboTax

Suffice it to say that it’s been a busy day on the account front. We first started hearing about this last Friday and though the Wieden + Kennedy camp confirmed that its Portland HQ was still in the pitch for tax preparation/filing service TurboTax, the agency referred any other inquiries to the brand’s parent company, Intuit. Well, we didn’t hear back from the latter but it’s now hit the wire that W+K has indeed been named AOR for TurboTax following a three-month review. Beginning August 1, W+K will take over on creative and media planning duties for TT, which were previously handled by L.A.-based agency, Dailey. According to earlier reports, W+K beat out the likes of CP+B, goodness Mfg. and Campbell Ewald for the TurboTax business.

In a statement, TurboTax VP of marketing Greg Johnson says, “From our first meeting, the chemistry between our two teams was clear. The Wieden+Kennedy team understands that TurboTax is central to the financial lives of millions of Americans. They share our belief that TurboTax exists to empower people to do their taxes and get their biggest refund. With their long history of developing great work that transforms brands, we are thrilled about the prospects for this partnership.”

Now, one can only wonder if W+K continues with the tax prep ad war between TurboTax and H&R Block in their upcoming efforts.

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‘The Pitch’ Recap: BooneOakley Battles Conversation for PopChips

Just four episodes into its first season, is it possible that the days are already numbered for AMC’s advertising reality show, The Pitch? After two weeks in the Monday, 10pm/9c time slot, the cable network seems to have permanently shifted The Pitch, now scheduling it to air on Sundays at 11pm/10c.

Obviously, this is a strategic move to glean viewers from Mad Men, which airs an hour earlier. But, AMC must also be hoping that America will actually stay up watching TV until midnight before they have to go to work the next day. In any case, this abrupt scheduling change surely caused many fans of the show to miss maybe this season’s most anticipated episode, which featured one of the country’s most talked-about young agencies and a food brand that’s recently shown us it’s willing to take risks to get noticed. (SPOILERS AHEAD!!!)

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Monday Odds and Ends

-Charlotte, NC-based BooneOakley hired Saatchi, JWT and Nike alum Greg Johnson as SVP/CMO. link

-NYT: Publicis digital strategy paying off. link

-SXSW darling GroupMe (sort of) turns to advertising. link

-Soft drink brand Cheerwine named NY-based indie firm Woods Witt Dealy & Sons as its AOR.

-Calvin Klein billboards in SoHo now subtly dropping F-bombs (above)? Might be a stretch. link

-Ex-Hill Holliday staffers Majja Dennis and Doug Gould joined Allen & Gerritsen as EVP, marketing and creative director, respectively.

-Porsche and Cramer-Krasselt are targeting luxury auto consumers and auto enthusiasts in a new integrated campaign. link

-Media folks, get ready for jail-vertising. link

-Cinema advertising, meanwhile, was up 13 percent in 2010. link

-Qatar Airways is launching a global ad campaign, complete with social media component of course. link