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Posts Tagged ‘Gwyn Jones’

BBH Promotes Neil Munn to Global CEO

2fda519BBH promoted Neil Munn from global chief operating officer to global chief executive officer, replacing Gwyn Jones, who leaves to pursue a career outside of advertising.

Munn has served as global chief operating officer since 2012 and arrived at BBH in 2006, as CEO of ZAG Brand Ventures. Before that, Munn served as global marketing director for Lynx/Axe and category director, beverages Europe for Unilever.

“Neil is perfect casting for what is now needed from the group CEO,” said Simon Sherwood, BBH’s group chairman. “He has proper marketing and comms pedigree, is highly commercial with a deep understanding of client organisations and brands, and has a truly global perspective.”

Jones first became group chief executive officer in 2012, after Publicis Groupe took control of the agency, and his departure coincides with the conclusion of the earn-out period for management. Campaign Live reports that founders Sir John Hegarty and Sir Nigel Bogle “will continue to work at the agency for the foreseeable future, albeit in a reduced capacity.”

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BBH CEO Steps Down

neilmunn-BBH-2014

CEO Gwyn Jones, who spent an impressive 27 years in various roles at BBH, will step down almost exactly two years after Publicis took full ownership of the agency. He will be replaced by current BBH COO/former Unilever marketing heavyweight Neil Munn (above).

Adweek tells us that the move came as something of a surprise, but BBH chairman Simon Sherwood explained everything, saying that the agency chose to continue the trend of hiring CEOs from the client side because Munn “has proper marketing and comms pedigree” and he’s “highly commercial with a deep understanding of client organizations.”

As a reminder of the departing Jones’s leadership style, here’s his extensive note on a round of layoffs that occurred in 2012.

In Cannes news we missed, this announcement also taught us that Jones and the BBH team recently helped launch a production studio with Scooter Braun, otherwise known as the man who should be Justin Bieber’s legal guardian.

BBH Finally Finds New North American CEO

It took six months and change, but BBH has finally selected a new CEO for North America in Patrick Lafferty, who joins said agency after spending two-and-a-half years at McCann and the last 18 months as its North American COO. Lafferty replaces Greg Andersen, who was one of those affected by BBH’s major “restructuring” last fall. Lafferty, who will officially assume his CEO title at BBH this summer and based out of its New York office, rounds out a leadership team that includes CCO John Patroulis, CSO Sarah Watson and chairman, Emma Cookson.

Lafferty’s soon-to-be boss, BBH Group CEO Gwyn Jones, says in a statement, “Patrick has a really calm authority and such a rich body of experience. He has seen and done a lot both within and beyond our industry – embracing client side, media ownership and the military. We have great strategic and creative strength in the business, and I think Pat will bring outstanding leadership to that offering. On top of all that – I think he is just a great person.”

As you’d expect, Lafferty, who was, yes, a former platoon leader/company commander in the U.S. Army, will be tasked with running both BBH New York, which of course handles Axe and now Playstation, and L.A., which services clients including Red Bull. During his career, the exec has also worked on the account side at Leo Burnett and as CMO at Travel Channel.

Here is the Full Statement Regarding BBH NY Cuts

Well, here we go and thank you for the full disclosure. Two days after first addressing the issue, it’s come to pass at BBH as its New York office is undergoing “restructuring.” Here’s the full note from Gwyn Jones, CEO of BBH Group that landed in our inbox from the agency’s U.K. hub. And yes, Greg Andersen (left) is no longer with BBH.

“We have had a very up and down year in New York.  Some real breakthroughs and creative highs for clients like AXE, Google, Cole Haan, UNICEF and our recent appointment to The Weather Channel Companies, all under the creative leadership of John Patroulis – coupled with some real challenges on the business side: the loss of Sprite earlier in the year, and some unexpected and significant volatility recently in revenues from existing clients.

In this context we think it is the right time to push ahead with a restructuring of the business, reflecting the need all agencies face to keep their cost base as variable as possible, and as part of this, we will be forced to announce a number of redundancies.  We are not disclosing the number of people affected but, given these circumstances, CEO Greg Andersen, who helped evolve BBH into an agency built for the modern media landscape, has volunteered to resign and pursue other opportunities that have been presented to him, and we have accepted his resignation.  Furthermore, as part of the wider restructure, Managing Director Richard Stainer is shortly set to return to the UK where he is in in talks with the London office about a role.

We are extremely fortunate to have, in our Chairman Emma Cookson, someone who has been at the agency in New York since it opened its doors 14 years ago and who is uniquely equipped to bring continuity and to partner with John and Chief Strategy Officer Sarah Watson in leading the agency forward.

Obviously you never want to have to announce job losses, and those impacted by this news are not just colleagues but friends and valued members of the BBH family.  We will do our best to help them find new positions in New York and throughout the BBH network.  But this is advertising and we live in particularly uncertain times.  We will dust ourselves down, we believe this move will make us stronger.”

Publicis Groupe Takes Full Ownership of BBH

Tis a busy post-July 4th for Publicis Groupe as Maurice Levy and his France-based holding company have now acquired the remaining 51 percent stake from BBH founders Nigel Bogle and Sir John Hegarty as well as 100 percent of the shares of Brazilian agency Neogama/BBH.

Publicis Groupe originally acquired a 49 percent stake in BBH 10 years ago when it bought up Bcom3. Regarding the full sale of his 30-year-old agency, which just racked up 21 Cannes Lions this year, BBH’s Bogle says in a statement, “The decision was very clear. We were looking for an opportunity that would ensure that our agency maintained a high degree of autonomy and could continue to abide by the values characterized by the black sheep. The key point for us was the preservation of our operational independence in managing the BBH brand, which has produced almost uninterrupted growth for thirty years. The new ownership not only ensures our autonomy, but brings us considerable advantages through Publicis Groupe’s resources and global infrastructure.”

As a result of the transaction, Hegarty will now pass the baton to Neogama founder Alexandre Gama, who will take over as worldwide CCO. In addition, 30-year BBH vet Simon Sherwood will now assume the role of group chairman, Gwyn Jones, who joined the agency in 1987, becomes group CEO while Zag chief exec Neil Munn will take on the dual role of group chief operating officer. As for Hegarty and Bogle, the founding pair will serve on the Publicis Groupe management board (along with Levy, Sherwood, Jean-Yves Naouri, Jean-Michel Etienne and ZenithOptimedia global CEO Steve King), focusing on client business and mentoring of management. Gwyn Jones, meanwhile, will oversee day-to-day operations for BBH’s global management team.