Today we learned that TechCrunch blogger Kyle Russell doubles as an advertising critic. More specifically, he criticizes the websites of ad agencies.
About a year ago, we posted on West in response to tipsters’ claims that all the real ad people hired to staff the agency were leaving. West’s web presence doesn’t help clarify that matter, because it provides absolutely no information about the organization itself.
Still, Russell lingered on the page long enough to call it “a new champion in the endless battle to have the most pretentious startup website.”