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Posts Tagged ‘Jack Dorsey’

72andSunny Launches Campaign for Square Featuring Little Dudes, Shih Tzus

72andSunny has unveiled a rather minimalist new campaign for Square, Twitter co-founder Jack Dorsey‘s mobile payments company.

The campaign is made up of 15-second spots, each of which begin with a dual colored screen with text on each side representing a merchant and a customer, followed by a card swiping through Square Register. In “Surf Instructor” (featured above), for example, the left-side of the screen reads “Dude,” while the right side reads “Little Dude.” The card is swiped through the Square Register on the right side of the screen, followed by a short scene of an enthusiastic young surfer in training. All of the spots follow this basic formula, demonstrating the kind of small business transactions Square’s product can open up for people in a simple, easy to understand way that perfectly matches the campaign’s message about the simplicity of using Square. Check out “Stylist” below to see a shih tzu getting a haircut, and stick around for “Designer” after the jump.

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We Hear: What’s Going on at West Studios?

We first inquired about this two weeks ago when the tips came in and have yet to hear back, but there seem to have been some notable defections in recent times from West Studios. If the name doesn’t ring a bell, West is the San Francisco-based shop that was launched two years ago by former Apple global marketing communications head, Allison Johnson, and was initially co-funded by Twitter co-founder, Jack Dorsey (we’re being told that Dorsey has since distanced himself from the company). During its initial launch, West was headed up by Johnson, former Martin Agency GCD Keith Cartwright and Katalyst digital head, Sarah Ross.

Well, as tipsters have pointed out, the latter two are no longer at West and in fact Cartwright doesn’t even acknowledge his time at the operation on their LinkedIn profiles. Of course, these aren’t the only notable departures from the SF shop in recent months. Travis Britton, former Cutwater principal/ECD who joined West as chief experience officer last year, has parted ways as has COO, Amanda Kelso (former W+K ECD Todd Waterbury was also in the mix but is now of course serving in the same role at Target). And today, we’re hearing that a major client is on the outs with the shop. We’re putting in more inquiries to the rather secretive West Studios, and will try to clarify what the state of the union is as soon as we hear more.

Tuesday Morning Stir

-The Cannes Lions crew picked Twitter co-founder Jack Dorsey as its 2012 Media Person of the Year.

-The New York Lottery guy now has a creepy, bespectacled posse in a new spot from DDB NY (above).

-IKEA gives its first Indian-inspired line the Pinterest and Facebook treatment. link

-CP+B went on an EVP promotion spree. link

-Volvo launches China’s first real-time bidding-based advertising. link

 

Twitter Blows Out Candles with Help from Celebs

At five years old, Twitter currently boasts over 140 million tweets per day. And, 30 billion tweets after founder Jack Dorsey posted the first on March 21, 2006, Twitter is valued at nearly an estimated $10 billion dollars, with plans for an IPO in the near future. In a social media world ruled by Facebook, Twitter is an undisputed success.

To celebrate itself (as if it wouldn’t), Twitter site up a microsite, encouraging users to “Follow Your Interests. Discover Your World.” And, who better knows how to use Twitter than the likes of Richard Branson, Snoop Dogg and Hillary Clinton? Were you shocked to hear that Serena Williams has a thing for Green Day? If you followed her on Twitter, you’d be in the loop, and on the microsite you can start hearing her opinions as they form with the click of a mouse.

So, Twitter, here’s to five more years of online celebrity worship, faceless corporations branding themselves 140 characters at a time and journalism put firmly back into the hands of anyone with an Internet connection. The only thing we’re confused about: how many people take their laptop to a hip coffeehouse and tweet using Twitter.com over some other social media dashboard? No cell phone or HootSuite represented at all? Shameful, Twitter.