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Posts Tagged ‘James Beikmohamadi’

Applebee’s, CP+B Bring Back the Lunch Decoy

CP+B originally ran with the idea of a blow-up doll lunch decoy last year, suggesting that people could secure more time at Applebee’s by tricking their bosses. In 2013, the same old bag of tricks comes in the form of a longer ad – 102 seconds – showing various worker bees running out of the office to indulge in some Applebee’s. I’ve never been a fan of the fine dining cuisine at such establishments, but I’m told customers can enjoy hundreds of lunch combos starting at $6.99. If you can get a restaurant combo for that cheap, you may want to think twice.

The spot itself isn’t digging much into new ground. There is one interesting bit, when a black construction worker uses a white lunch decoy. I’m not sure what that is trying to say, if anything at all, but the man’s boss must not pay very good attention to his staff if the lunch decoy can be effective while using a different skin color than the man who is jolting to Applebee’s (Ed. update: CP+B clarifies that it did use the likeness that most resembles of its construction worker as part of the campaign. Go here). Maybe the man’s boss is using his own lunch decoy, at which point the men would run into each other at an Applebee’s and ruin the trick for everyone. Credits after the jump.

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Copywriter Will Surely Win Demi’s Heart with This Plea

We know the world is still slowly getting over the crushing end of Ashton Kutcher and Demi Moore‘s marriage, but that isn’t stopping this enterprising young lad from capitalizing on the actress’s newly restored single status with this two-minute clip called “What About Me, Demi?” As you can see, the goatee-sporting guy above who goes by the name of James is indeed one James Beikmohamadi, a copywriter at CP+B (which has nothing to do with this project) who’s been with the agency for just over a year and worked at EVB prior to that. Will his plea work? Well, you probably know the answer, but why not entertain the CW’s fantasy for a quick minute.