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Posts Tagged ‘Jamie Robinson’

72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s

72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. Read more

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Pereira & O’Dell Reveals the Strange Lives of Scrabble Tiles

It’s always refreshing to see a TV spot that breaks the mold of how a certain type of product can be marketed. Not that I’m saying Pereira O’Dell and prodco Biscuit Filmworks’ newest campaign for Scrabble is revolutionary, but I think if we ever hear the phrase “board game ad,” most of us have an pretty set idea of what it looks like, no matter what game is being advertised.

Well, it looks like two things happened here. First, Pereira & O’Dell creatives decided to think quite far outside of the box and presented this concept to Mattel. Then, probably quite surprisingly, Mattel decided to approve a hell of a budget. Now, we have a campaign that take us away from the smiling family sitting around their dining room table and into the world of Scrabble tiles. And, if you ask them, there’s nothing quite like being “Blank.”

Because I’m a bit of a sad bastard mess this Friday afternoon, this “Lonely Q” spot struck a nerve with me. Let’s just say, I’ve never before sympathized with the letter Q for any reason. But, things seem to work out for him, and maybe all it takes to get back on your feet is the ability to sit down, meditate over a friendly game of Scrabble, and remember how to be yourself. But, then again, I’m probably reading into this a little too much.

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Monday Odds and Ends

-San Francisco shop Pereira & O’Dell promoted Jamie Robinson (who’s worked on LEGO efforts and the Inside film for Intel while at said agency) to executive creative director.

-According to Business Insider, these are the 25 most creative people in advertising. link

–Google VP Marissa Mayer (who–pardon the shameless plug–our parent company interviewed in late 2010) is departing for the CEO job at Yahoo. link

-A couple of ad vets offer their thoughts on BBH New York’s “Fear No Susan Glenn” work for Axe. link; link

-Bi-coastal prodco The Famous Group added Scott Toepfer and former Doritos “Crash the Super Bowl” runner-up Tynesha Williams to its “Famous Directors” roster.

-Modernista! co-founder Gary Koepke has landed a new ECD gig at SapientNitro. link

-A left and right Twix rivalry unfolds in a new spot from BBDO New York that was first teased at this year’s Cannes Lions (above).

-Organic tackles menopause to promote a new line of products for Kimberly-Clark’s Poise brand. link; link

-Digital Pulp, meanwhile, has launched a new website for Sotheby’s Institute of Art. link

-Agencies need to make content king, according to Digiday. link