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Posts Tagged ‘Jane Hutchins’

TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade

The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thirsty for absolutely no reason, other than the fact that liquid has not touched my lips for some time. Can I have a Gatorade too, or does that lightning bolt mean no?” Well, the brand seems to have finally issued its response to this question in a new campaign from TBWA\Chiat\Day, entitled “Sweat it to Get it,” with a resounding “No, you can not have a Gatorade, thirsty dudes.”

“Gatorade was invented to replace what athletes sweat out, Brent Anderson, executive creative director at TBWA\Chiat\Day in Los Angeles, explained to Adweek. “So the intent was to create something that might cause someone who reaches for a Gatorade to think, ‘Hold up…have I earned this?’” In other words, that lightning bolt does mean no.

In the campaign, starring Rob Belushi (son of Jim) and featuring cameos from Peyton Manning and Cam Newton (who also stars in an ongoing Under Armour campaign), customers at a gas station are told they can’t purchase Gatorade because they haven’t broken a sweat. The ads all follow the same basic formula, with Belushi as the straight man denying the customers and Manning or Newton appearing as either the manager or a fellow customer. The agency told Adweek that the ads were all “shot on location at an actual convenience store with over 15 hidden cameras” and directed by Jody Hill (Eastbound and Down). Stick around for credits and a few more spots after the jump. Read more

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FCB SF Gets Suggestive for Trulia

FCB San Francisco gets a bit suggestive in their latest spot for online residential real estate site Trulia.

The 30-second spot, “Shower” shows a couple deciding whether or not they want to make an offer on a house. Said couple is in the bathroom admiring the tub when the woman makes a push for them to submit an offer. The guy isn’t so sure, but she reminds him that he was crazy about the garage, and also that the mortgage is the same as their rent. She adds that it’s in a great school district, which is important because they’re going to “start making babies,” and then adds “Let’s do it.” The guy, understandably mistakes her meaning and points out that the owner is right in the other room. It all feels a little forced, as if FCB wanted to break out of the usual real estate advertising rut but wasn’t quite sure how to go about it. The claustrophobic spot (feeling like you’re in a bathroom with two other people doesn’t exactly make for a pleasant viewing experience) also doesn’t do much to differentiate Trulia from the competition. “Shower” ends with the “That’s your moment of Trulia” tagline and an announcement of a $50,000 giveaway. Stick around for credits after the jump. Read more

Lesson Never Learned: Jack Link’s Once Again Sullies Up to Sasquatch

It’s been almost a year since we last covered Jack Link’s and their Sasquatch antihero, but everyone’s favorite ugly creature is back to sell some beef jerky and beat up anyone who messes with him (it). Minneapolis-based agency Carmichael Lynch has produced three new spots for the campaign, all of which were once again directed by Rocky Morton.

In the above commercial – “All Dolled Up” – three fools try to get their kicks by putting makeup on Sasquatch. He responds by flipping their car and possibly killing them, because, well,  Sasquatch doesn’t wear lipstick. The ads tap into the creature’s vaguely redneck brand appeal with foggy rural settings and the fact that the product is beef jerky. If I learned anything here, it’s to avoid Jack Link’s beef jerky, because eating it will lead to serious personal injury and an upset Sasquatch. Two more clips and the credits after the jump.

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Tiger Woods’ Real-Life Ass-Whooping Nicely Coincides with Videogame Ad Ass-Whooping

No, it’s not the ass-whooping you’re thinking of that he received back in the day. We can’t really expound, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former’s Tiger Woods PGA Tour 14 installment. Woods, if you didn’t know, won his eighth Arnold Palmer Invitational title yesterday in his home turf of Orlando and reclaimed his throne as the top-ranked golfer in the world in the process. Not sure if he’s doing his own stunts or that his sports star acting skills are on par with his good pal, Roger Federer, but we’re sure those are Arnie’s knuckles cracking. Credits after the jump.

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Ray Lewis, Paul Rudd Play Lifelong Friends/Rivals for Latest ‘Madden’ Installment

In a bizarro world concocted by the minds at San Francisco shop Heat, Baltimore Ravens defensive powerhouse Ray Lewis and Halloween 6: The Curse of Michael Myers star Paul Rudd have known each other all their lives. So tis the premise for the latest TV/campaign dubbed “Madden Forever,” which as you can probably gather, is promoting EA Sports’ latest Madden installment, Madden NFL 13.

As you’ll see above, Lewis & Rudd (makes for a decent band name) not only love the lucrative Madden franchise, but grew up as “young thespians” and it was Rudd in fact who taught Lewis how to do his famous “squirrel dance.” The “Interview” web video is just one of several clips from the campaign along with the “Old Rivals” TV spot below (the full series can be viewed here).

While Heat has tried the rivalry concept out for other EA Sports franchises before (remember Steve Nash vs. Hope Solo?),  we have to say the agency has honed the humor angle quite a bit. Thus, the winning streak for EA campaigns continues. Credits after the jump.

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Jack Link’s Sasquatch Takes Revenge One Step Further

When will these jerky Jack Link’s characters ever learn? Just don’t mess around with a mythical creature when he’s hungry, or just in any situation whatsoever. Anyhow, we guess their ignorance has been Carmichael Lynch’s gain over the years as the agency has picked up Effies among other prizes for its ongoing Sasquatch-starring campaign for Jack Link’s. Here, we have yet another set of buffoons who unfortunately decide to have some fun with our hairy protagonist, this time in the form of snakes in a can. As you’d expect, Sasquatch gets his in the most frightening, yet appropriate, of ways in this latest spot, which was directed by MJZ’s Rocky Morton and probably could’ve used the services of Samuel L. Jackson. Credits after the jump.

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Comcast Doesn’t Need Your Teary Apology

From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.

If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.

It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.

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180LA Steers Adidas Campaign into the Fast Lane

A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).

As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.

180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.

Full credits for the spots after the jump.

More:Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam

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