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Posts Tagged ‘Jared Hess’

Jared Hess Brings More Dry Humor to Hefty

Maybe I’m jaded because it’s both raining and hot in New York this morning, but Hefty’s Foam Plates commercial didn’t inspire me to even think of giggling. Okay fine, maybe I smiled when Gary the Knight laughs like a maniac at Amar, the stained centaur at the renaissance fair. But all in all, this ad seems disjointed and flat.

Those who loved Napoleon Dynamite should get a kick out of it, though, since the spot was directed by Jared Hess, the man behind that movie’s dry humor and who previously gave us “Rager” and other adverts for Hefty. If you’re stoked on hearing the word “quesadilla” mispronounced and watching two lovebirds hit a tetherball back and forth, you might also like Hefty’s sad centaur and his elfish admirer. But if you found Napoleon Dynamite slow and boring, prepare to feel completely disenchanted by this renaissance fair.

Update: We’ve been told by those in the know that the ad is more a dig at the Society for Creative Anachronism than the Renaissance Fair community.

Credits after the jump.

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Wednesday Morning Stir

-Former DDB Chicago SVP, group business director Bob Sutter has joined fellow Windy City shop The Escape Pod as president, director of accounts.

-O&M Asia Pacific CCO Eugene Cheong, Proximity Worldwide chairman/BBDO Asia, Middle East, Africa CEO Chris Thomas and Party, Tokyo founder/CD/CEO Morihiro Harano were appointed as jury presidents for Spikes Asia 2012. link

-BBH L.A. tapped Ogilvy L.A. alum Matt Ross to serve as its first managing director. link

-NYC-based ad technology company appssavvy released its adtivity publisher portal. link

-Here’s one of three new Hefty sports from EuroRSCG, Moxie Pictures and Napoleon Dynamite director, Jared Hess (above). link

-Oracle has purchased social media marketing startup Involver. link

CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

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Salt Lake City = The Next Interactive Mecca?

As part of our ongoing collaboration with the Egotist network, we present the inaugural column from the Salt Lake City Egotist, which lists and assesses a variety of shops in Mormon country, a destination that could be, if not already, an interactive hotbed. Let’s see what SLC has in store for us, shall we?

In the land of milk and honey, some things change, yet, some stay the same. Salt Lake has never been a place known for its creative powerhouses, but it is quietly turning into a mecca for some really outstanding interactive work.

McCann
Our local McCann office is busy slaving away on B2B Microsoft work that is unfortunately never good enough to make an appearance on either the Egotist or AgencySpy. Yet, with over 80 people in SLC, we wonder how so many bodies can churn out nothing worth talking about.

Struck/Axiom
Struck made headlines earlier this year when the bought ailing, but highly creative shop, Axiom. This gave both shops a much needed lift – big design firepower in the folks that were at Axiom for Struck and a cash infusion for Axiom’s talented but poorly run business. It also resulted in the worst name choice for any agency we have ever seen. In a complete blunder that both should have known better of, they decided to smash the names together into the ugly mouthful that is Struck/Axiom, and they don’t like it when you drop the Axiom.

These guys continue to make strong headway as one of the most creative design-oriented forces out there. Winning a ton of project work direct from Pepsi, and a stunning rebrand of TCBY.

Read on after the jump…

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