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Posts Tagged ‘Jason Apaliski’

Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors

About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.

As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.

Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.

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Public Relations

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Branded Film ‘The Beauty Inside’ Combines Star Power, Social Media


To promote the Ultrabook, Toshiba and Intel have partnered to create a new “social movie,” a film that blurs the lines between web series, traditional feature film, and social media-driven interaction.

“The Beauty Inside” is a movie about Alex, a guy who wakes up looking like a different person every day. Then he falls in love and it becomes a problem, because what girl is going to be down with a wrinkly old man one day and a beautiful, lithe woman the next? It’s a fitting plotline for a social movie, because it leaves space for real people to act as Alex.

To find those real people, Toshiba and Intel are hosting auditions on their Facebook page. From July 24 to September 13, aspiring actors can submit photos and videos for a chance to be in “The Beauty Inside.” As with anything social, more sharing and likes increases an actor’s chance of getting featured.

On August 16, Toshiba and Intel will show the first of six episodes on their Facebook page. The audience will be invited to share their input and encouraged to keep auditioning as the story unfolds.

This project seems like a solid combination of vital entertainment factors. “The Beauty Inside” features one familiar young celeb, one up-and-comer (Topher Grace and Mary Elizabeth Winstead, respectively), and will be directed by Drake Doremus, a man with Sundance clout. Viewers can easily get involved and have input in the plotline when they audition, and they’ll then spread the news to their friends and followers. This may be an elaborate creation for some simple product placement, but a branded movie with both star power and shareability seems likely to succeed.

Credits after the jump.

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Get in Shape with the Captain Morgan Workout

You may have thought that the ad world had run out of ideas featuring people dressed as pirates doing what is now known as the “Captain Morgan’s Pose.” Well, you thought wrong, as proved by this nearly three-minute “workout” video from Pereira & O’Dell and production company Station Film. Calling all captains to break a sweat.

After a few minutes of “lifting, holding and down” ourselves, we didn’t find any immediate results and only felt a slight pull in our thighs. I was telling my mom it would replace her “Jane Fonda Workouts” series, and she could finally throw out all of those old VHS tapes. I am a bad son.

But, maybe we’re doing it wrong, and had we been exercising while simultaneously taking pulls from a bottle of Captain Morgan’s, we too could feel like models or even cuter young actresses. Also, who knew that Cleveland was the place where we could “unlock the secret of tantric meditation?” Drew Carey, that’s who. Does anyone have any rum?

Credits after the jump.

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