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Posts Tagged ‘Jason Lee’

MEC Appoints Jason Lee Senior Digital Director

Jason LeeGlobal media agency MEC announced today the appointment of Jason Lee as senior partner and senior director of digital for Marriott International businesses.

In his new role, Lee will be responsible for leading the “development and stewardship across Marriott International’s portfolio of brands, ensuring cross-team collaboration  to drive genuinely integrated digital communication solutions, ideas and activation.” Lee arrives at MEC with extensive experience working with key brands, including a large focus in travel and entertainment. He comes to MEC from OMD Los Angeles, where he served as group director, digital, overseeing digital media strategy and buying for brands including SeaWorld Parks & Entertainment, Hawaii Visitors & Convention Bureau, eHarmony and Experian Consumer Services. Prior to that, Lee spent over three years at Starcom Worldwide in Chicago, where supervised strategic digital planning and execution of SEM campaigns for companies such as General Motors, Disney Studios, and ESPN. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Survive the Zombie Apocalypse with Hyundai’s ‘Walking Dead Chop Shop’

When zombies invade, some amass canned foods and hide in their cellars. Others create the ultimate zombie slaying machine and blast through the rubble to save mankind. For the latter breed, Hyundai and its agency partner-in-crime Innocean have invented the ultimate piece of fantasy fodder: “The Walking Dead Chop Shop.” Through the Chop Shop app, enthusiasts can use three different Hyundai cars as their base, then add vehicular accessories like a “horde plow” or two varieties of razor wire.

Host Veronica Belmont introduces the app and interviews people about their ideal car in “Conversations About a Zombie Survival Machine.” People (okay, men) seem to be filled with enthusiasm when they consider the question: Cattle Gun or Flamethrower?

In-app, they don’t have to make a choice, and aspiring zombie fighters can create as many machines as they want. One winning design will be transformed into the real thing. This does nothing for me, but judging by the 14,000 entries and level of appreciation in the videos, The Walking Dead fans will give this campaign legs.

Credits after the jump

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