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Posts Tagged ‘Jason Peterson’

Havas Crafts Rhyming, Animated Spot for Terminix

Havas created a new campaign for pesticide brand Terminix, centered around a rhyming, animated broadcast spot called “Death to Mosquitoes,” promoting the brand’s Attractive Targeted Sugar Bait.

The 90-second spot opens on an idyllic backyard, complete with swimming pool. “It’s sometimes simple to forget, but you are all full of blood,” begins the voiceover, “He may not attract all the girls, but to mosquitoes he’s a stud.” From there the spot’s Seussian rhyming and simple animation tell the story of a summer ruined by mosquitoes and the Terminix Attractive Targeted Sugar Bait that saves it. Both the spots style and approach are a bit of a throwback to a bygone era, but “Death to Mosquitoes” works, managing to be memorable in a category where it’s hard to make an impression (even in mosquito-filled August). Read more

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Havas Taps Former College Football Stars for DISH Network

Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app.

Also featuring the kangaroo mascots that just refuse to go away, the spot finds the three athletes deciding to head back to college after misunderstanding a conversation about watching live college football anywhere with DISH’s app. This is about as painful as the rest of DISH’s recent advertising, with the involvement of Leinart, Shuler and Bosworth the only thing really differentiating it. Hardcore college football fans might get a kick out of seeing the trio, but for the rest of us this is just another annoying DISH ad. Credits after the jump. Read more

Havas Chicago Goes Bilingual for DISH Network

Yesterday marked something of a minor cultural milestone: the  first-ever Spanish language YouTube masthead in the U.S. went live and ran all day on Times Square’s NASDAQ tower screen. Havas Chicago handled creative for the campaign, which adopted World Cup themes to promote the DishLATINO brand to the general market with a little help from that classic duo, T and A.

There’s a multi-faceted promo page, but here’s the English-language version of the spot:

DISH reportedly worked with Havas on the creative and partnered with Google on YouTube promo strategies, reporting “above-average click through and video completion rates.”

Spanish version and credits after the jump.

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Havas Brings the March Madness for DISH Network

Havas Worldwide Chicago has launched a new March Madness campaign for DISH Network featuring a new kangaroo mascot, which also marks Havas’ first campaign for the company since being named lead digital agency last summer.

The kangaroo mascot, voiced by Rebel Wilson, makes her debut in the TV spot “Mobile Basketball.” In the 30-second spot, the kangaroo shows off the DISH Network’s capabilities by watching college basketball at work, only pretending to be engaged in actual work when the boss walks by. While the spot never quite hits the humorous mark it’s aiming for, it’s still world’s ahead of the campaign’s painful digital spot, “Fight Song.” As you might have guessed, the 30 second spot is built around a “fight song” for DISH Network (in the style of college team’s fight songs) extolling the Network’s ability to let you watch March Madness games anywhere. “Fight Song” will run on sites like ESPN.com, where it will most likely be muted after approximately 1.2 seconds. Havas’s campaign also includes social media activations on Facebook and Twitter featuring the new mascot. Stick around for credits after the jump. Read more

Thursday Odds and Ends

 

-RP& alum Jack Epsteen has joined Austin’s own GSD&M as SVP/director of integrated production, which calls for him to head up a 40-person department that specializes in digital, sound, motion and print.

-The New York Festivals “World’s Best Advertising” competition has announced its third round of executive jury appointments that includes Havas USA president/CCO, Jason Peterson. link

-Jay Lenstrom has been appointed as general manager of CROSSMARK-owned, Chicago-based agency, Marketing Werks. link

-Jon Stamos is being joined by fellow Full House dads Bob Saget and Dave Coulier in the Super Bowl spot for Dannon Greek yogurt brand, Oikos. Here are the TV vets bonding above and see the teaser here.

-Deluxe Creative Services company Beast Editorial has added editor Geraldine Garcia-Esquivel to its roster.

-Nissan North America and  TBWA Worldwide have settled with the FTC over deceptive advertising charges, specifically in regards to a 2011 spot called “Hill Climb.” link; link

Here’s the Memo Regarding Moran’s Arrival at Havas NY

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

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FYI, New York Festivals Has 40 Tix to Give Away for This Week’s ‘New York Show’

The folks at New York Festivals are putting on their annual “New York Show” beginning this Wednesday, May 1st at the New York Public Library (video from last year’s event above). Seeing as they sponsored our January AgencySpy party and all, we’re sending back a little lunchtime love and letting you know that the NYF currently has 40 tickets up for grabs for the two-day creative-focused event, which will include speakers such as Havas Worldwide CCO Jason Peterson, Saatchi & Saatchi worldwide digital CD Tom Eslinger and David Rolfe, head of integrated production at BBDO. If a bevy of creative speaking sessions as well as cocktail events, an Awards gala and other activities tickle your fancy, you can register here for a free ticket. Make sure to fill out all the fields and use the code 8888 to have at ‘em.

Rogers Joins Up with Havas Discovery

We’ve received confirmation that Carl Rogers has assumed the role of executive creative director at what is now Havas Discovery, the digital/analytics/CRM arm of Havas Worldwide. Last we recall, Rogers parted ways with Grey New York, where he last served as VP/creative on the Pantene business, a year ago. Unlike what tipsters are saying, though, Rogers joining Havas Discovery was not the handiwork of the agency’s Chicago CCO, Jason Peterson, but rather Paul Marobella, president of Havas Discovery.From what we’re hearing, British native Rogers is working across offices ranging from Chicago to Baltimore.

During his career, the creative has also served as copywriter/CD at the likes of Critical Mass, StrawberryFrog and Dentsu Amsterdam.

Tuesday Odds and Ends

-JWT North America president/chief integration officer Mike Geiger, DDB Worldwide CCO Amir Kassaei and Havas CCO Jason Peterson have joined the Executive Jury of the 2013 New York Festivals International Advertising Awards. link

-Commercial production companies Tomboy and Looking Glass Films have formed an alliance for mutual representation, thus bringing together a directorial roster including David Mamet, Roman Polanski, Renny Harlin, Danny Boyle and more. EP June Guterman presides Looking Glass Films, whose roster will be represented in the UK by Tomboy Films, overseen by MDs Glynis Murray and Barnaby Spurrier.

- Robert “Bobbie” Boucher (real name, we believe) has joined El Segundo, CA-based David&Goliath as director of digital delivery & technology.

-To set the mood for the cold, dark end of day, here’s a new campaign from NYC strategic creative agency YARD, which enlisted Jimmy Page and American musician Gary Clark Jr. to help promote the John Varvatos spring/summer line (above).

-Just a reminder that Target’s Twitter-based “Everyday Collection” event an actual online runway show from Minneapolis-based mono that’s inspired by people’s everyday tweets, will come to fruition this Thursday, Jan. 24. link

-The folks behind eTail have announced the finalists for their 2013 “Best in Class” Awards, which takes place in Palm Desert, CA from Feb. 25-28. link

-WDCW has brought on six-year Creature vet Ramon Vasquez as a senior designer.

-After the jump, if interested, you can check out the final round jury lineup for the 2013 Health Effies, which will determine winners in these six categories.

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Jared Hess Brings More Dry Humor to Hefty

Maybe I’m jaded because it’s both raining and hot in New York this morning, but Hefty’s Foam Plates commercial didn’t inspire me to even think of giggling. Okay fine, maybe I smiled when Gary the Knight laughs like a maniac at Amar, the stained centaur at the renaissance fair. But all in all, this ad seems disjointed and flat.

Those who loved Napoleon Dynamite should get a kick out of it, though, since the spot was directed by Jared Hess, the man behind that movie’s dry humor and who previously gave us “Rager” and other adverts for Hefty. If you’re stoked on hearing the word “quesadilla” mispronounced and watching two lovebirds hit a tetherball back and forth, you might also like Hefty’s sad centaur and his elfish admirer. But if you found Napoleon Dynamite slow and boring, prepare to feel completely disenchanted by this renaissance fair.

Update: We’ve been told by those in the know that the ad is more a dig at the Society for Creative Anachronism than the Renaissance Fair community.

Credits after the jump.

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