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Posts Tagged ‘Jason Sudeikis’

The Brooklyn Brothers Brings Back Jason Sudeikis for NBC Sports

Jason Sudeikis reprises his role as coach Ted Lasso in The Brooklyn Brothers’ spot for NBC Sports’ coverage of the English Premier League, which starts August 16th.

Last year, Lasso went over the pond to coach London’s Tottenham Hotspur Football Club. Now, he’s readjusting to life back in the states. Lasso engages in some early drinking, has an afternoon tea, drives on the wrong side of the road, and turns his apartment into “Teeny Tiny England”. In the process, he meets Tim Howard and lands himself another coaching gig. While Sudeikis’ character is pretty funny and the spot has some amusing moments, it also feels drags a bit at over six minutes in length. Maybe save this one for afternoon tea.

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Let’s Talk Ad Math, Vol. 1

This column has been pinballing around my head for the past few months. I’m curious about hashtags. I’m under the impression that although everyone knows what a hashtag looks like, not many people pay attention to Twitter statistics beyond Follower counts. And now that every commercial – online or televised – comes with a hashtag, many of which seem perfunctory, I want to make an inexact science a bit more exact by evaluating basic Internet data and applying it to our coverage for the previous week.

Twitter clearly has value. Celebrities of varying degrees get paid silly amounts of money for sponsored tweets (sidebar: did you know that Melissa Joan Hart makes $9,100 for some of her tweets? That’s more obnoxious than silly). With money and brand equity to be had in the Twitter economy, every company can now slap a hashtag onto a visual ad and pretend to know what it’s doing. Remember when Newsweek ran with #MuslimRage? Or McDonald’s unintentionally eviscerating itself with #McDStories? Twitter can be tricky for the lazy and oblivious.

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Wednesday Morning Stir

-Publicis Dallas has hired BBDO NY/Chiat LA alum Tyler Beck as SVP/director of consumer insights.

-Ex-Digitas NY VP Roger Box has headed Down Under to assume the director, digital experience post at Clemenger BBDO Melbourne. link

-The folks behind Spikes Asia 2013, which takes place Sept. 15-17 in Singapore, have announced their first juries. link

-Now there’s behind-the-scenes footage of the Jason Sudeikis/NBC Sports promo that our scribe loved so much yesterday (above). link

-Yahoo will unveil an official new logo on Sept. 4. link; link

Jason Sudeikis Confuses American Football with Soccer for NBC Sports

If you live in either Chicago or Boston, you may have watched (or wanted to watch) the Stanley Cup Finals, in which case you realized that you don’t have access to NBC Sports. After some McGyver-ing and hooking you iPad to your TV, you got thousands about thousands of commercials advertising that NBC Sports would be broadcasting every game of England’s prestigious Barclays Premier League. After digesting this fact, you immediately stopped caring because 1.) You’re an American who likes ‘merican sports and 2.) Again, you don’t have access to NBC Sports.

But who better to make you, an American without access to NBC, care about this development than Jason Sudeikis, a former Saturday Night Live cast member who has appeared basically fucking everywhere in the last month? First, dude quits SNL. Then, he starts going on a press tour for his terrible-looking new movie, Meet The Millers, where he stars opposite Jennifer Aniston, who plays a middle-aged stripper. Then, he joined ESPN to count down the top 50 “This Is SportsCenter” ads last week. Then, he made cameo appearance in Drinking Buddies, a new film playing on Apple TV before it hits theaters at the end of the month and stars Sudeikis’ real-life fiance, Olivia Wilde. Then, Kiran shows me this and asks me to write about it, compelling me to start complaining about how Jason Sudeikis is fucking everywhere these days. Then, wouldn’t you know it, he releases a viral video YESTERDAY where he leads a parody version of Mumford & Sons, with Ed Helms, Jason Bateman and Will Forte starring as his bearded indie-folk backing band.

Seriously, it’s absolutely impossible to get rid of this guy. Watch him play a dumb American coach who doesn’t get soccer above in a new campaign from the Brooklyn Brothers (who you may remember from those kick-ass John Krasinski/Alec Baldwin New Era spots), and then don’t talk to me about Jason Sudeikis until you’ve developed some sort of Sudeikis repellant.

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ESPN, Jason Sudeikis Count Down Best of ‘This is Sportscenter’ Spots

I was just a kid when Charley Steiner yelled “Follow me! Follow me to freedom!” at the end of the “Y2K” This is Sportscenter ad. ESPN was a much simpler network then, before screaming heads led by Messers Bayless and A. Smith really damaged the reputation of everyone’s go-to sports network. Back then, the anchors of Sportscenter, like Steiner, were the stars, and the audience got to see anchor personalities shine through during these 30-second spots. Sometimes the spots featured professional athletes; sometimes they didn’t. But the spots were almost always funny and ripe with self-deprecation.

More than a decade later, Steiner is gone from the network. ESPN has chosen to count down the 50 greatest “This is Sportscenter” commercials from the past 18 years on August 1, with irrelevant host/SNL member Jason Sudeikis. As always, W+K New York ran point on this project with “the worldwide leader in sports.” I’m not sure why the network has chosen to unroll the countdown now, but we’re told that there will be bonus footage and interviews with the actors, athletes, and producers who helped shape the commercials. So for one last day, we can all follow Charley Steiner to freedom.

You can watch a few of the top spots after the jump, including a great bit featuring the entire Manning family from a few years ago.

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