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Posts Tagged ‘Jay Shapiro’

Wednesday Odds and Ends

-After working with agencies on a project basis, Fuhu, which makes the Nabi Android tablet for children and has been named “fastest growing company in America” by Inc., has appointed Draftfcb L.A. as its first AOR.

-As it gets set to open its doors in Canada, upscale retailer Nordstrom has chosen DDB Canada as its Canadian AOR. Omnicom Media Group, meanwhile, will handle media buying/planning.

-New York-based prodco Savage has opened up shop in L.A. with executive producer Jay Shapiro leading operations.

-Former OMD CEO Alan Cohen, along with fellow alums Jonathan Haber, Trevor Guthrie and Marc Simons, have opened up a new bi-coastal agency called Giant Spoon. The new agency  will remain independent with a minority investment by Omnicom Media Group, which will serve as a strategic partner.

-Joost Dop, who most recently served as COO of Team HSBC for WPP, has joined Project: Worldwide as CEO, EMEA.

-So why are talented creatives leaving your “shitty agency?” Well, perhaps you won’t find a better explanation than this. link

-Let’s wind down the day with a little “awww” courtesy of Vitro’s new spot for Petco (above).

-Doner has promoted a handful of staffers to the VP, brand leader post including Karen Cummings, Jaclyn DiCicco, Beth Ellis, Jamie Heberling and Josh Huling. On the creative front, Paul Forsyth, Jason Jakubiak, Cherie Meyers and Laura Owen have all been promoted to VP/CD.

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Wednesday Morning Stir

-Here’s your 2013 Tomorrow Awards shortlist. link

-Bi-coastal prodco Brand New School has welcomed MPC/Stardust alum Paul Abatemarco as EP of its Los Angeles office.

-Doner has unveiled a new global behavioral insight unit called SEE Insight, which will be led by Jeff Peters, SVP/insight & innovation. link (.pdf)

-Missed this last week during our absence, but Ogilvy alum Kingsley Taylor joined El Segundo’s own David&Goliath as director/new business.

-Nike Sportswear and L.A./Seattle-based digital design shop Royale show off the brand’s Tech Fleece gear (above).

-YouTube star Devin “Supertramp” Graham has joined the roster of L.A.-based prodco Recommended Media to direct advertising content and commercials.

‘The Replacer’ Returns, with JB Smoove in Tow, in New ‘Black Ops II’ Clip

Nearly three months after 72andSunny introduced us to “The Replacer”–aka Fargo baddie Peter Stormare–in its campaign for Activision’s Call of Duty: Black Ops II – Revolution trailer, the agency has brought back the character, now with sidekick JB Smoove in tow, for its Black Ops II – Uprising promo. Jesus, how many entries are in this franchise? Anyhow, the newly formed dynamic duo embarks on several replacing adventures from serving as weatherman to fixing cable, with Stormare being his usual, somewhat menacing self and Smoove giving us the fast-talking delivery that we first came to know and love in Curb Your Enthusiasm. 

We’re not sure what the budget is here, but as the Black Ops franchise expands, so do seem the timeframe and scope of the clips promoting it. But, if you have the patience for it (it is lunchtime on the East Coast, after all), don’t let us stop you from taking in this slightly entertaining, slightly grating clip. Credits after the jump.

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GSD&M Bows First Work for Walgreens

Three months after reportedly beating out McGarryBowen for Walgreens creative duties, Austin’s own GSD&M has unveiled its first campaign for the drug store chain, which carries the tagline “At the Corner of Happy & Healthy” (still a little iffy on this one).

In this effort aptly dubbed “1901,” we’re treated to a little rework of “Down on the Corner” and VO work from John Corbett (aka “Aidan” from Sex and the City or the dude from Northern Exposure, take your pick) while we take a quick, 30-second ride through Walgreens’ 111-year history. Still, GSD&M has managed to pack enough in for us to not only see how the chain’s design has evolved over the years, but remember that Walgreens was responsible for the drive-thru pharmacy and child-safety caps among other things. While the concept of “1901″ is not the most novel one, the little history lesson within makes it worth viewing, we suppose. Credits after the jump.

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Hardee’s Chicken Tenders Get a Personal Touch

From the ever-prolific David&Goliath comes the above advert for Hardee’s, seemingly the agency’s millionth TV spot for CKE Restaurants since taking over the ad duties for the brand at the beginning of the year. Hey, when you have four CDs and two ACDs working on 30-second spots like this one, you’re bound to come up with an idea here or there, right?

This time around, Hardee’s is advertising its hand-breaded chicken tenders by introducing a character who made his own basketball shoes. Okay, so someone trying to hide that fact that he’s greatly impoverished by comparing his footwear to Hardee’s menu items might not be the morally correct person to target. But, he certainly is the easiest. Also, for those wondering if Hardee’s actually has someone on staff hand-breading chicken before it goes out customers, the announce states, “At Hardee’s, hand-breading our chicken tenders fresh and made to order makes them better, and that’s just the way it is – a sentiment that rings even more true with the introduction of the new Hand-Breaded Buffalo Chicken Tenders.” Surprising, but at Hardee’s, that’s “just the way it is.” Credits after the jump.

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The Honda Civic Has Something for Everybody

Back in the early 2000s, the Honda Civic might have seemed like an appropriate buy for a street racer looking for a light car with a lot of engine space for illegal parts. But, we’ve come a long way since The Fast and the Furious, and this new campaign from RPA reminds us of the timeless adage, “To each their own.”

The spots feature five original Honda-driving characters (who each will have their own individual spots), the Urban Woodsman, the Zombie, the Monster, the Ninja and the Champion Luchador who goes by Cesar. In a statement, RPA EVP/ECD Joe Baratelli says, “We want to talk directly with our target by tapping into their appreciation for ‘collective individualism’-addressing the diversity of Civic drivers while also engaging them around their common interests.” On the online front, full homepage-takeovers are planned for YouTube and MSN. If RPA gets lucky, maybe the Honda Civic will become the go-to vehicle of Generation Y. At worst, we’ll see a couple more Luchadors cruising around in Civics. Credits and another spot after the jump.

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