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Posts Tagged ‘Jeff Ferro’

Pereira & O’Dell New York Adds New Head of Production

Tennille TeaguePereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

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Pereira & O’Dell NY Talks Accuracy for Realtor.com

Pereira & O’Dell New York have a new campaign for Realtor.com championing the site’s accuracy in home listings, thanks to “its unique, direct relationships with more than 800 multiple listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S.

Entitled “Accuracy Matters” the broadcast campaign features two 30-second spots — “Mom” and “Doghouse Architects” — which will run through 2014. The spots attempt to find the humor in inaccurate real estate listing as a means of highlighting the importance of the accuracy Realtor.com provides. While the humor mostly comes across as cute rather than funny there is one slapstick moment in “Mom” worth a chuckle, and the approach at least helps differentiate Pereira & O’Dell’s work from typical real estate advertising cliches.

“Coming from a real estate family, I’ve seen my share of formulaic advertising in the category,” explains Dave Arnold, executive creative director at Pereira & O’Dell. “Our goal with ‘Accuracy Matters’ is to not only connect Realtor.com to a singular product message it can rightfully own, but to also have some fun with inaccurate listing information.”

Stay tuned for “Doghouse Architects” and credits following the jump. Read more

Here’s Your First Airbnb Spot by Pereira & O’Dell

Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it’s all about.

Today Pereira & O’Dell provided that work in the form of the very first Airbnb spot:

We’re not sure whether the business will catch on with the public at large and we can’t imagine warming to the idea of swapping apartments with strangers, but we also can’t think of a better way to summarize Airbnb’s appeal than with a series of views from alternate windows in a “you could be here, or here, or here” montage.

Unfortunately, you may still have a tough time describing the company’s product to your grandmother.

Credits after the jump.

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Gus Johnson, Bill Raftery Are Here to Yell, Make You Feel Nauseous for FOX Sports

From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.

In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.

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Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work

Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.

The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.

Credits bookended by some behind-the-scenes videos after the jump.

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PJ Pereira Taps Gilberto Gil to Narrate the Trailer for His Tome, ‘The Book of Silence’

PJ Pereira, co-founder of agency Pereira & O’Dell, — whose work includes some recent, solid work for Skype, the purported “first social media film” and this classic stop motion Lego ad — has published the first book, The Book of Silence, in a trilogy entitled Gods of Both Worlds.

The Book of Silence will be available in stores November 25th, and Pereira & O’Dell teamed up with Laundry! Design & Animation to create a book trailer. (In case you weren’t aware, book trailers are now practically mandatory.) The trailer features an original track by Brazilian singer Otto, with percussionist Pupillo, and guitarist Andreas Kisser (of Sepultra); as well as narration by the legendary Gilberto GilThe Book of Silence centers around the prophet Orunmila, who finds his divination tools have suddenly gone silent, and a young journalist in Sao Paulo. In the book “mythical kings, queens and warriors like Ogum, Shango, Oshosi and Iansan work alongside modern day mortals to rescue the 16 princes of fate in a surprising and original narrative of West African gods and goddesses worshiped in some regions of Brazil today.”

If you watched the trailer for The Book of Silence and thought, “Wow that looks like it could be a movie,” you’re not alone. A movie deal has already been negotiated “with The Alchemists’s Mauricio Motta, who bought the rights and the franchise in Brazil and the U.S.” It will be produced by Disruption Entertainment, the company behind Pacific Rim and The Bourne Trilogy.

Pereira will embark on a Brazilian book tour starting in Sao Paolo on November 25th, with dates in Brasilia and Rio on the 27th and 28th. Credits after the jump. Read more

Pereira & O’Dell Asks, ‘Where in the World is Mike Cory?’ for Skype

San Francisco-based shop Pereira & O’Dell switch gears from their tearjerking “Stay Together” campaign with their latest spot for Skype, “Rerouted: A Skype Travel Challenge.”

For the spot, Pereira & O’Dell chose a travel blogger, Mike Cory, who they gave the impression was recruited for a travel blog. Instead, on November 12th, they dropped him off at Instanbul without a clue as to where his next destination will be. To get home, he will be given a series of clues that he must piece together along with a Skype audience. His goal is to be home for Thanksgiving in an attempt to fulfill a lame “Turkey to Turkey Day” pun. Mike is powered only by Surface Pro 2, Windows 8.1, Skype, and the help of his audience. Without an engaged audience Mike could, presumably (but come on, not really), end up lost somewhere. It’s an interesting approach that should appeal to geography buffs the world over. Think of it like a real-life “Where in the World is Carmen Sandiego,” but without all the stolen cultural artifacts and punily-named villains.

If you’d like to become part of the “Rerouted” experience, you follow Mikes progress at @SkypeMoments or Skype him directly at mike.corey8. Check out the official rules at skypererouted.com and help Mike crack the clues via Skype, Facebook, or Twitter with the hashtag  #reroutedclue. Credits after the jump.

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Pereira & O’Dell Shows the Power of Skype with ‘Stay Together’

The onion alert is in full effect. Skype has been promoting their global capabilities with a “Stay Together” campaign produced by Pereira & O’Dell, and the fourth video in the series, “The Born Friends Family Portrait,” is a smart showcase of the program’s utility. Two girls, Sarah from Indiana and Paige from Auckland, were both born without fully developed left arms and formed a long distance friendship over the years. Sarah and Paige are now teenagers, and as you can see in the accompanying clip, finally met in-person. It’s touching and respectfully filmed.

The three prior videos cover similar stories – a father talking to his family still in Africa, a zookeeper in America keeping tabs on an animal family in Australia, and a two young cousins (common theme) closing the gap between Brazil and America. We should probably expect more tearjerkers from Skype, because these are the kind of tales that sell themselves. No misdirection or exploitation, just a documentary setup that has the right kind of appeal. Credits after the jump.

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Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors

About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.

As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.

Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.

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If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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