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Posts Tagged ‘Jim Heekin’

Ted Ligety Talks to Snowflake for Climate Reality Project

Yes, as mentioned, the Climate Reality Project created a video of Olympic gold medalist Ted Ligety, who won in giant slalom in Sochi by the way, talking to a snowflake.

Following the uncharacteristically warm Winter Olympic Games, Ligety decided to team up with CRP on their “I Am Pro Snow” campaign. The spot was created in-house, using b-roll footage from “I Am Pro Snow” partner Warren Miller‘s new film, Ticket to Ride. Climate Reality Project’s creative team combed through the footage for moments when Ligety was speaking with the boom operator, and created a fictional conversation with an animated snowflake. The results are damn near unwatchable, culminating in a painful rap from the snowflake. It’s a shame really, because this is a good cause and more people need to be educated about the realities of climate change, which in this case, was intended to explain why it was hurting snow sports. Well, not quite. If you feel like torturing yourself for 90 seconds or so, you can watch the video above. Stick around for credits after the jump. Read more

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Piers Yeld Moves On from Grey Group

peteyeldYes, there is a memo concerning this latest Grey announce and it comes from Grey Group chairman/CEO Jim Heekin, who says this regarding Piers Yeld, who has been with the agency network for nearly six years, serving in a top executive role on one of the agency’s largest accounts as you’ll see below. Here’s the note, ladies and gents:

“I wanted to share the news with you that Piers Yeld, our globe-trotting Global Chief Operating Officer on the P&G worldwide business, will be leaving Grey to conquer new worlds and have some family time.

In reflecting on his 30th anniversary at Grey which he just celebrated, Piers said few people can honestly say they have been fortunate enough to continue to grow professionally and personally at a single agency for so long.  That said, it is impossible to overstate the legacy of accomplishment he leaves us.

On Piers’ watch, Grey has achieved many milestones that have had an immense impact on the success of our global company:

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Mellors Leaves, Myhren Ascends to Worldwide CCO at Grey

torthumb1Grey Group CEO/chairman Jim Heekin just announced a big leadership change at the agency this afternoon. Of course, we do have the memo, but the gist of it is that Tim Mellors, who’s history with Grey dates back to 1998 and who’s served worldwide creative director at the agency since 2007, is parting ways while Grey NY president/CCO Tor Myhren will assume the role of worldwide CCO of the agency network along with maintaining his management post in the Big Apple.

Anyways, Heekin’s memo, which includes memories of Mellors during his lengthy stay at Grey, is below. Read on:

“I wanted to share the news with you that Tim Mellors, Vice Chairman and Worldwide Creative Director of Grey Group, and the founder of our Grey Global Creative Council, has decided to leave while he’s on top since the word “retirement” is not in his vocabulary.

In 2007, I charged Tim with the critical mission of raising Grey’s creative quality and profile around the world.  What he has accomplished is the stuff of legend, surpassing everyone’s wildest expectations, and mostly, our own.  Under his creative leadership, together we have built Grey into a vital, stimulating, confident, winning agency which is respected and increasingly feared by others.

Tim has been a unique, and inspirational, evangelist for Famously Effective work.  He has identified and recruited world-class talent and mentored rising stars from Beijing to Rio.  Ever the free spirit, he’s done it with passion, joy and humor.

Tim came into the Grey orbit in 1998 when we bought his successful agency, Mellors Reay, in London.  After a sabbatical in 2003, we coaxed him back a year later as President and Chief Creative Officer of Grey North America, based in New York, before assuming his global responsibilities.
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Earlier in his career, he set London on fire at Saatchi & Saatchi, creating breakthrough work for British Airways, launching the Independent newspaper and catapulting Margaret Thatcher and the Conservatives into power.  Along the way, he worked at Publicis, GGT, FCB London, DDB and Lintas, amassing 15 Lions, 5 D&AD Pencils, the Grand Prix at the European Advertising Festival and serving on every major worldwide award jury.

While rising to the pinnacle of our business, Tim has managed to be a magazine journalist, a commercial film director, a BBC TV host, a trained psychotherapist, renowned photographer, painter and poet and it’s only Wednesday.

One thing is sure, we will never see his like again.  Please join me in thanking Tim for his vast contributions to Grey and wishing him much happiness as he conquers new worlds.

Importantly, I am very pleased to announce that Tor Myhren will assume the role of Worldwide Chief Creative Officer of Grey, leading the Grey Global Creative Council, in addition to his management role at Grey New York.

Tor has played a pivotal role in the ongoing success story of our flagship, Grey New York.  We have transformed our talent ranks, creative product, digital prowess and new business fortunes, achieving our sixth record year of financial and creative performance in 2013. In his new role, he will have the opportunity to evolve this culture of innovation across our global footprint.

A natural leader and team builder with an intuitive feel for work that captures pop culture imagination on a global scale, I’m confident he will build on the momentum we have achieved and help make us the undisputed leader in our industry.

Please give him your congratulations and full support as we take the next big leap.
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Regards,

GREYgroup | Famously effective since 1917
Jim Heekin, Chairman & CEO”

Here’s Your Memo Regarding Houston’s Promotion to CEO at Grey NY

Michael Houston continues moving up the charts at Grey New York. Houston, who’s been with the agency for nearly six years and most recently served as chief operating officer, has now assumed the position of CEO at the agency. We’ve obtained the memo to staff from Grey Group CEO/chairman Jim Heekin regarding the promotion of Houston, who spent five years at KBS+ prior to joining Grey and also played host on one of our episodes of Cubes. Read on:

“I wanted to share some great news with you.  I am delighted to announce that Michael Houston has been promoted to CEO of Grey North America, a new position, reporting to me.  Michael and Tor Myhren, President and Chief Creative Officer, will continue to share leadership duties in New York.  Please see the New York Times article:http://www.nytimes.com/2013/07/05/business/media/grey-new-york-executive-takes-on-a-larger-role.html

This well-deserved promotion is a logical next step for Michael who with Tor has been such a vital factor in our New York success: building a first-class management team, transforming our creative performance and digital prowess, forging a culture of innovation and compiling a new business track record second to none.

In his expanded new leadership role, Michael will oversee Grey North American offices comprised of New York, San Francisco, Canada, including Toronto and Vancouver as well as Grey Activation and PR and Wing, working with their respective presidents.

Grey has tremendous potential in North America as we approach our 100th anniversary.  Michael is a natural to capitalize on our momentum, extend our “Famously Effective” culture and best practices and expand our integrated offering to fuel our growth with great clients across the region.

Please give Michael your congratulations on this milestone and your full support as he hits the ground running.

Regards,

GREYgroup | Famously effective since 1917
Jim Heekin, Chairman & CEO”

Grey Wins Gillette (Updated, with Grey Memo)

It looks like P&G made its announce ahead of the 1pm EST time that we were hearing about today, as Grey indeed has won the Gillette business, thus ending a review that lasted seven months (judging by the tips box, P&G made the announce as early as 11am today). We were told by those in the know that staffers were on “pins and needles” for the last few days–for obvious reasons–though as far as we know, Grey was tipped to win Gillette as of last week.

Of course, the agency folks can now breathe a sigh of relief and pop open the champagne as their agency’s officially picked up global ad duties for the men’s shaving/grooming brand (hell, we still swear by our Mach 3), which were previously handled by BBDO (the agency’s relationship with Gillette dates back half-a-century). The latter agency along with Saatchi & Saatchi were reported to have been the other finalists in the review.

Update: And as expected, our sources have sent us an internal memo from Grey regarding the Gillette win. After the jump, you can read the agency chairman/CEO Jim Heekin‘s note to staff, who from what we’re hearing will be partying it up tonight:

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Hmm, So Did Grey Take Global Duties on Pringles Biz?

Here is what appears to be a note from Grey Group CEO/chairman Jim Heekin to staff. Waiting for verification on this, but in the meantime, We got the great news (and a cake!) this morning telling us we have won the global Pringles account from its new owner, Kellogg’s, a sensational blue-chip client that we’re proud to add to our roster.

“There aren’t many second acts in our business.  While we helped Procter & Gamble build Pringles into a global brand starting in 1997, we knew our chances of keeping it were slim to none.  Kellogg’s was clear that it was easier for them to put the business with their primary partner, Leo Burnett.  Particularly because they are committed to a one agency model.

Yet, our new team in N.Y. took on this uphill fight with everything they had and simply bucked all the odds.  The team developed a brilliant campaign and won Kellogg’s trust.  In the end, our new client said it was a unanimous decision for Grey.

Congratulations to everyone who gave it their all.  Your ‘Famously Effective’ winning spirit can’t be denied.”

If  you recall, parent company Kellogg called off its deal to sell off its chips brand to Diamond Foods last year. Updated: Sources close to the review have confirmed that Grey has taken over.

Here’s the Memo Regarding Grey’s Radio Shack Win

Well, can’t win ‘em all, BSSP, which had handled the Radio Shack account for the last three years. After a six-month review, Grey New York has followed up its Emergen-C win by picking up creative duties for f0r the electronics retailer, which always seems to have a nice pair of headphones handy. Anyhow, here’s the memo sent from Grey CEO Jim Heekin, president/CCO Tor Myhren and managing director Michael Houston:

“We wanted to share the tremendous news with you that Grey New York has won the Radio Shack account after a hard-fought competition that began five months ago.  Radio Shack spent nearly $210 million last year, making this win one of the largest in our history and one of the largest reviews in our industry this year.

We will lead creative strategy and execution for Radio Shack’s entire marketing ecosystem: in stores, television, online, social media, mobile media, digital media, print, outdoor and other categories including Hispanic communications across all channels.

Radio Shack is one of America’s leading national retailers of mobile/technology products with 34,000 employees and over 7,000 locations.

Congratulations and thanks to Suresh Nair, Rick Cusato, Alex Lubar, Deb Freeman, Claudia Strauss (Alliance), Doug Livingston, Jeff Odiorne, Andrew Speyer (Wing) and everyone who gave their all to this incredible effort.  We are going to hit the ground running and we’ll need every ounce of your creativity and commitment going forward.

Our new client said “Grey ranks among the most respected, innovative and creative agencies in the advertising landscape.  We are thrilled for the opportunity to collaborate with this team as we continue transforming our brand.”  We couldn’t say it better ourselves or be more proud of you.

Enjoy your holiday weekend.

Cheers,
Jim, Tor and Michael”

Now You Can Put Faith in Your Facebook Friends on Bing

CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine.  Electro-funk-meisters Chromeo provide the score with their track “Hot Mess” for this new, Roman Coppola-directed campaign, which we think tells us that we really can’t make up our own minds and we should trust our Facebook friends with our lives. Ok, got it. Second spot and credits after the jump.

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Caesars Taps G2 as Promo AOR

After what seemed like a fairly rocky 2010 at G2, is 2011 looking up for the agency? It’s probably still too early to tell but they’ve got more positive news to report as G2′s now been named promotional AOR for Caesars Entertainment Corp, parent of brands including Caesars, Bally’s, Harrah’s and World Series of Poker.

We’ve been told that there was a promotional review dating back to a year-and-a-half ago that G2 did not initially participate in. But after finally meeting in February, the agency tells us that “everything clicked” and it won the assignment. As a result, G2 will assume creative and strategic responsibilities for national and local multi-platform campaigns for Caesars.

Still, while G2′s nabbed this latest business and was also “instrumental” in the Ally win according to the memo from Jim Heekin and Tor Myhren in late March, we’re not ready to call it a hot streak just yet. Guess we’ll have to stay tuned.

We Hear: Grey Wins Ally?

Just weeks after announcing that it was holding a creative review, it appears that Ally Financial has already come to a decision. From what our spies tell us, the account has gone to Grey. BBH, which handled the Ally business for two years, was included in the RFP.  Generous tipsters sent us what looks like an internal memo from Jim Heekin and Tor Myhren. I don’t know, seems legit to us (but then again, tomorrow is April Fools so who knows). Read on after the jump.

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