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Posts Tagged ‘Jimmy Fallon’

Samuel L. Jackson Wants You to Get a Motherf***in’ Capital One Quicksilver Card

Last night, DDB Chicago launched a new Capital One campaign for the Quicksilver card, mercifully replacing the Jimmy Fallon Cash Card campaign with something that doesn’t make me want to throw things at my television. Not only that, but they replaced Fallon with the biggest badass on the planet. I speak, of course, of Samuel L. motherfuckin’ Jackson.

Gone is the Jimmy Fallon with a whiny baby approach, replaced by the “You’re going to get a Capital One card because Samuel L. Jackson told you to and when Samuel L. Jackson tells you to do something you don’t fuck around” approach. The spot, “You Can’t Beat It” (also the name of a Catholic anti-masturbation campaign) replaces the schticky formula from the Fallon campaign in favor of a relatively straightforward description of a card that has “no rotating categories,” “no quarterly sign-ups,” and “no games” and offers 1.5% cash back “on every purchase, every damn day.” In other words: no bullshit. Since Samuel L. Jackson is basically the spokesman for not putting up with bullshit, he’s the perfect fit for the new approach.

Does this mean Fallon is gone for good? We can only hope. You know what? Jackson should just go ahead and take over for him on Late Night, too. The world would be a better place. Credits after the jump. Read more

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Cap’n Crunch Confronts Controversy

Did you know that Cap’n Crunch has his own digital late-night talk show? Because I didn’t. You don’t even need to watch it to know that he’s better than Jay Leno. The latest episode of The Cap’n Crunch Show addressed a recent uniform controversy about whether or not the Cap’n is indeed a captain. (At this point, you’re wondering what’s going on. You aren’t alone). But the “controversy” has been getting play from Stephen Colbert, Jimmy Fallon, Conan O’Brien, and Leno, so Brooklyn-based shop Huge has been behind the latest self-deprecating content from everyone’s favorite cereal captain. The above clip runs about a minute and reveals the ultimate secret: Cap’n's eyebrows are actually attached to his hat, not his head. It’s good-natured and self-aware, things that are hard to find most days.

If you happen to be interested, the next episode of The Cap’n Crunch Show airs July 9 at 11:30 p.m.

Here’s Your Weekly Video Miscellany

Laaaaaaaaa la la la la la la la la laaaaaaaaa. Springeth has arrived, eth! Huzzah and good day. Haroo and hoo-ray. Cha, chuh cha, chuh cha. That was me singing from the mountain tops, expressing the glory of this day. Unless you’re at one of those unfortunate Minneapolis agencies where snow is the main thing that’s happening. Seriously, someone send them some Diageo products. And the good stuff, none of that rail crap. Since they’re stuck inside today, we’ve done our best to keep spirits high with the week’s best videos. Hope you’ll agree! Let’s go.

5. The world of Russia is foreign to many, a land known most for its inability to pick a good government and generally being grumpy, shows us its softer side with this collection of dash-cam goodness. Dash-cams, for the uninitiated, are dashboard mounted video cameras that Russians just love to run all the time like they’re on Cops. Natch, some good things get picked up, and while usually we find epic crashes here we get something fresh – random acts of kindness. At “301+” this video is probably getting blown up right now. Expect to see this one on the Today Show.

4. Jimmy Fallon + Zach Gali…gal iii…fa…nock.us. Anyway they’re really just having a good time in this one and then BAM, Olive Garden gets a shout out. A puny 3,100 have enjoyed this one, but Olive Garden kids better get on this one. I have nipples, Greg, could you milk me? Yes, yes I could.

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Op-Ed: To Excel at Super Bowl Advertising, Watch ‘Game of Thrones’

The closer we get to Super Bowl XLVII this Sunday, the more frequent the agency output it seems. Our latest entry comes from Camilo La Cruz (@akaJuanSmith on the Twitter), a six-year RAPP vet who currently serves as EVP, director of experience & innovation design at the agency. As his headline tells us, Cruz cites a certain fantasy novel series-turned-hit HBO show as one that could provide the ideal inspiration for those choosing to advertise during the Big Game. Take it away, sir.

The Super Bowl continues to prove its value to marketers who understand how to make the most of a rich digital landscape. The most sophisticated advertisers know that they are dealing with a changed television environment where increasingly complex narratives are extended by several layers of interactive and social experiences.

Take Game of Thrones, the HBO series with a cult following and one of the most effective digital ecosystems on television. The show offers the typical multi-layered narrative that is signature of 21st century TV. It also offers fans a few important apertures that are relevant to marketers seeking the highest return for their Super Bowl dollars.

Today’s successful TV shows offer a great benchmark for Super Bowl marketers and an opportunity to reflect on the importance of the proper digital ecosystem alongside the potential cost of opportunity of business as usual. In this sense, to craft a powerful Super Bowl experience, consider the following paths:

#1 – Plot Your Engagement Bell Curve

Consider the Super Bowl as the highest point in an experience that begins and ends weeks, if not months, prior and after the big day. To drive maximum viewership between seasons HBO has been releasing and improving platforms like HBO Connect where fans of shows like Game of Thrones come together around anything from an unstructured social conversation to orchestrated live discussions with cast and creators of the show.

One example of this line of thinking is Coke’s social gaming experience created for this year’s Super Bowl. At the center of the experience is a spot called “Mirage” that has multiple possible endings. Coke fans can decide which ending appears on the big game by voting and engaging on a series of activities that will be progressively unlocked as the event nears. This last part being a key point of differentiation versus other brands who have typically relied on contests, voting, and other submission-driven experiences with no link to a bigger narrative.

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Monday Odds and Ends

 

- Pharma brand Laboratorio Argentina, which is part of the Roemmers group. has chosen McCann Buenos Aires, MRM and UM to handle communication of its mass consumption product lines.

-Seeing as this Knicks-Nets rivalry might actually be a thing, and since they’re playing each other again next week, let’s not forget to mention this promo we overlooked last week starring Spike Lee and written/directed by Sedna Films’ Drew Watkins (who also did this 2011 promo).

-Michael Di Girolamo, EP/partner at Station Film, will serve as the chairman of the 2013 AICP Show.

-Lincoln and Jimmy Fallon are turning to Twitter to help the late-night talk show host pen the next major commercial for the automaker’s MKZ line. The writing process for “Street the Script” commences on Dec. 5. link

-Boston-based Blitz Media promoted six-year vet, Mary Warren McCarthy, to the newly created position of chief media officer.

-Following a multi-agency pitch, MEC India base picked up the media business for Indian food giant, Brittania. The account will be managed out of the Bangalore office.

-Heineken has consolidated its Hispanic advertising with W+K, which as most of you probably know already handles general market creative for the brew brand. link-

In case you didn’t know, internet trolls attacked Tumblr this morning. link

-SapientNitro New York is hosting its rescheduled Behance Portfolio Review tomorrow night. Go here for more info.

SXSWi Recap: A Draftfcb Excursion to Molotov

During today’s SXSW Interactive, we not only caught Jimmy Fallon as we mentioned before, but hit up Draftfcb’s event at the same venue as last year, the Molotov off of 6th street in Austin. Once again, the rooftop desk played host to the agency’s annual soiree, which brought in a majority of Chicago hub folks mixed in with some network folks for good measure.

Above, you can see us with Bruce Fougere, SVP, director of innovation at DFCB Chi who joined from the Martin Agency (where he spent four years as VP/CD) a few months back. We can’t complain about rooftop decks and 80-degree weather, as well as conversation about the background and digital landscape as we know it. We will try to reveal more once the week progresses, and here’s a couple of other snapshots from the two-level building below. The main purpose of the Draftfcb party was to promote “White Space,” which promoted “open minds,” “open bar” and “open air.” Here’s DJ Trentino, who served as DJ for the three-hour event.

We Finally Made it to SXSWi, Just Saw a Jimmy Fallon-Moderated Panel

Yes, folks, the eagle has finally landed, and later than expected. Following flight delays due to weather issues in Austin, we made it last night to the annual craziness that is SXSW. Due to said delays, we missed out on most of the panel sessions, but did manage to catch JWT’s “Messin’ with Texas” party at the Kung Fu Saloon on Rio Grande last night, and ran into folks you’d expect including the new North American CCO Jeff Benjamin and chief integration officer Mike Geiger. Here are a couple of images including one of the band Howler, which brought some brash punkiness to the party in the patio space outside.

After a pretty decent night’s rest (hey, we’d been up since 6am), our morning today was toplined by a panel discussion moderated by Jimmy Fallon, who joined forces with execs and athletes including Nike VP, digital sport Stefan Olander, VEVO GM Fred Santarpia, EVP and head of EA Sports Andrew Wilson, as well as track & field gold medalist Allyson Felix. The main topic of discussion was the new Nike+ FuelBand and how data and statistics play an important role in our sports and gaming activities. The highlight, though, occurred during the Q+A period, where an attendee challenged the late-night host to a foot race down the aisle to the exit and he readily obliged (and lost). Sorry for the grainy image (Fallon is on your far left), but the place was just about as packed as the Seth Macfarlane Film panel across the street at the Austin Convention Center. We’ll have more for you as the day progresses.

 

Jimmy Fallon Honors JFK Inauguration

Today marks the 50th anniversary of John F. Kennedy‘s inauguration, and with that, Ogilvy & Mather celebrates his legacy via its “Ask Not” campaign, which stars late-night TV host, SNL alum and part-time Neil Young impersonator, Jimmy Fallon.

Comprised of three public service ads, the campaign encourages consumers to refrain from getting caught up in the trivialities, consumerism and celebrity worship that run amok in our brains and instead, to take action and become involved in our communities.

Ogilvy & Mather CD Chris Curry says in a statement, “John K. Kennedy was an incredible man. He challenged us to take a stand to be better than ourselves and to ‘dream’ of the impossible. This campaign was not only created in the memory of JFK, but inspired by him. We see the anniversary of the inauguration as an opportunity to make those words relevant again to a new generation, and inspire a kind of idealism and activism that can be in short supply these days.”

Also, check out the multimedia website created by JFK’s son-in-law Edwin Schlossberg, who has been working with Ogilvy and the Kennedy Library on this project for over a year.

SF Copywriter Tries to Mimic Ken Burns in ‘Coffee Wars’ Doc

Yes, the mournful music, narrative and visuals in this four-and-a-half-minute clip are parodying Ken Burns‘ epic documentaries, but we can’t help but be reminded of the gang wars sketch from Chappelle’s Show featuring Mos Def instead. This ditty comes to us from writer Ken Grobe, who’s currently the managing editor of Want Magazine but spent three years as a CW during the early aughts at what was then known as Foote Cone Belding and served as a senior copywriter for a couple of years at OgilvyOne among other shops.

We’re thinking this sketch called “Coffee Wars” tries a bit too hard to bust out the funny (Jimmy Kimmel did it better), but the effort isn’t completely wasted and there are some amusing moments. Apparently, San Francisco hipsters and the like really love their cup o’ joe, hence starting a turf war while name-checking the likes of coffee shops like Ritual Roasters and Peet’s.

More: “Copywriter Needs Gig, Unveils Twitter Quest to Tout Talents