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Posts Tagged ‘Jo Willems’

180 LA Presents ‘Lost Iguana’ for HP

180 LA has a new campaign entitled “Lost Iguana” which features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana Ralph.

In a 60-second broadcast spot the boy uses HP laptops and printers to print out search flyers, and assembles a search team from around the neighborhood. By the end of the spot the self-assured boy says “And her comes the knock,” and sure enough his iguana is returned. It’s a cute approach, showing the integration of HP products, but unfortunately timed following the news that HP will split off into separate PC and printer divisions. The broadcast spot is linked to interactive campaign elements utilzizing the hashtag #FindRalph on YouTube, Vine and other channels, as well as a campaign microsite. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

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Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors

About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.

As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.

Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.

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Hardee’s Chicken Tenders Get a Personal Touch

From the ever-prolific David&Goliath comes the above advert for Hardee’s, seemingly the agency’s millionth TV spot for CKE Restaurants since taking over the ad duties for the brand at the beginning of the year. Hey, when you have four CDs and two ACDs working on 30-second spots like this one, you’re bound to come up with an idea here or there, right?

This time around, Hardee’s is advertising its hand-breaded chicken tenders by introducing a character who made his own basketball shoes. Okay, so someone trying to hide that fact that he’s greatly impoverished by comparing his footwear to Hardee’s menu items might not be the morally correct person to target. But, he certainly is the easiest. Also, for those wondering if Hardee’s actually has someone on staff hand-breading chicken before it goes out customers, the announce states, “At Hardee’s, hand-breading our chicken tenders fresh and made to order makes them better, and that’s just the way it is – a sentiment that rings even more true with the introduction of the new Hand-Breaded Buffalo Chicken Tenders.” Surprising, but at Hardee’s, that’s “just the way it is.” Credits after the jump.

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