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Posts Tagged ‘Joe Pesci’

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

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Monday Odds and Ends

-Robin Williams and Bobcat Goldthwait take Joe Pesci‘s place in BBDO New York’s latest spot for Snickers.

-IPG-owned GolinHarris promoted Judy Johnson, a 16-year vet at the agency, to newly created position of president of the Western Region.

-You’ve probably seen this aplenty by now, but we think David Ma and Nick Hugh Schmidt deserve a shout-out for their site, the “Creative Confessional.” link

-Tool and Under Armour have launched a site that determines if you can “Out Ray” Ray Lewis. link

-L.A.-based commercial production company trio films added comedy director Russell Bates to its roster.

-Former Comcast/NBCU EVP Beth Ellard joined the Ad Council as executive vice-president of media.

-San Francisco-based shop Heat has beaten out a few “other agencies” to nab a marketing campaign assignment for La Crema Winery. The campaign is expected to launch in May and will include digital, print, experiential, POS and trade development.

-FYI, the Art Directors Club has extended its deadline for all its 92nd Annual Awards advertising entries to this Friday, Feb. 1 at 11:59 PM EST. link

-Former Rock Paper Scissors editor Staci LeVan joined the roster of Cut+Run’s Austin office.