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Posts Tagged ‘John Boone’

Tuesday Morning Stir

-Director/Fulbright Scholar Marco Gentile joined the roster of Michael Bay‘s The Institute.

-Ogilvy Chicago helps Kimberly-Clark brand Huggies make a political statement of its own via Facebook (above). link

-Bi-coastal music service company MAS (“music and strategy”) promoted founding partner/EP James Alvich to managing director. link

-BooneOakley co-founder John Boone is offering freelance creative help to agencies affected by Hurricane Sandy. link

-Hungry Man signed U.K.-based director Richard DeAragüés to its roster.

-Dentsu’s $5 billion takeover of Aegis might have to wait a little bit longer due to Chinese clearance issues. link

 

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‘The Pitch’ Recap: BooneOakley Battles Conversation for PopChips

Just four episodes into its first season, is it possible that the days are already numbered for AMC’s advertising reality show, The Pitch? After two weeks in the Monday, 10pm/9c time slot, the cable network seems to have permanently shifted The Pitch, now scheduling it to air on Sundays at 11pm/10c.

Obviously, this is a strategic move to glean viewers from Mad Men, which airs an hour earlier. But, AMC must also be hoping that America will actually stay up watching TV until midnight before they have to go to work the next day. In any case, this abrupt scheduling change surely caused many fans of the show to miss maybe this season’s most anticipated episode, which featured one of the country’s most talked-about young agencies and a food brand that’s recently shown us it’s willing to take risks to get noticed. (SPOILERS AHEAD!!!)

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