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Posts Tagged ‘John Hilmer’

Mike’s Hard Lemonade Brings Back Hard-to-Remember Celebrities

Grey New York wants to tell you that “It’s Never Not a Good Time for a Refreshing Mike’s.” Excuse the double negative (what about “It’s Always a Good Time…?), but to draw your attention away from the grammatical errors, they included some very, very random celebrity cameos from actor Martin Landau and rapper Coolio. The 30-second spots include some random rhyming that leads to a series of non-sequitors, hence the random celebrities. Random is the only way to describe this campaign.

Before watching these spots, I hadn’t thought of Landau and Coolio in years. Both are stored away firmly in the Club for G-List Celebrities Who Will Never Be Famous Again. In Landau’s defense, he’s 84 and had a memorable run of “Entourage” a few years back (not to mention his Oscar-winning turn as Bela Lugosi in Ed Wood). Coolio is Coolio. They both picked up paychecks in return for a loss of dignity. That’s advertising for you. Check out the Coolio spot and credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

A Blender: No Better Than a Briefcase When it Comes to Customer Service

Grey New York’s work for Ally Bank since winning the brand’s business nearly nine months ago continues and so does the Candid Camera/Punk’d-like approach that the agency employed back in September. Morgan Spurlock once again takes over behind the camera and the same Grey creative team has returned for this latest Ally installment, which this time tries shows us how us humans are darn near irreplaceable in the customer service department. To be fair, though, couldn’t we have even gone with Johnny 5 instead of a simple blender? Credits after the jump.

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