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Posts Tagged ‘John Krasinski’

Jason Sudeikis Confuses American Football with Soccer for NBC Sports

If you live in either Chicago or Boston, you may have watched (or wanted to watch) the Stanley Cup Finals, in which case you realized that you don’t have access to NBC Sports. After some McGyver-ing and hooking you iPad to your TV, you got thousands about thousands of commercials advertising that NBC Sports would be broadcasting every game of England’s prestigious Barclays Premier League. After digesting this fact, you immediately stopped caring because 1.) You’re an American who likes ‘merican sports and 2.) Again, you don’t have access to NBC Sports.

But who better to make you, an American without access to NBC, care about this development than Jason Sudeikis, a former Saturday Night Live cast member who has appeared basically fucking everywhere in the last month? First, dude quits SNL. Then, he starts going on a press tour for his terrible-looking new movie, Meet The Millers, where he stars opposite Jennifer Aniston, who plays a middle-aged stripper. Then, he joined ESPN to count down the top 50 “This Is SportsCenter” ads last week. Then, he made cameo appearance in Drinking Buddies, a new film playing on Apple TV before it hits theaters at the end of the month and stars Sudeikis’ real-life fiance, Olivia Wilde. Then, Kiran shows me this and asks me to write about it, compelling me to start complaining about how Jason Sudeikis is fucking everywhere these days. Then, wouldn’t you know it, he releases a viral video YESTERDAY where he leads a parody version of Mumford & Sons, with Ed Helms, Jason Bateman and Will Forte starring as his bearded indie-folk backing band.

Seriously, it’s absolutely impossible to get rid of this guy. Watch him play a dumb American coach who doesn’t get soccer above in a new campaign from the Brooklyn Brothers (who you may remember from those kick-ass John Krasinski/Alec Baldwin New Era spots), and then don’t talk to me about Jason Sudeikis until you’ve developed some sort of Sudeikis repellant.

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Miller Lite Adds Celebrities to Your Crew

Three guys walk into a bar with The Hangover‘s Ken Jeong. That’s all you need, because Jeong will take care of the rest with his ridiculous facial expressions. No punchlines necessary. Give him a pig and a cabana, and he’ll deliver the goods. Even though Miller Lite makes terrible beer, their new campaign from Saatchi & Saatchi, which also features Roots/Late Night with Jimmy Fallon drummer Questlove and UFC Hall of Famer Chuck Liddell, provides a blueprint for integrating celebrities into advertisements. It’s easy and boring to let John Krasinski do voice-over work for a Coke commercial, but with a little thought and some strong writing, you can get Ken Jeong into a cowboy costume.

Liddell may be irrelevant to the public at this point in his career, but Jeong and Questlove are recognizable and likable. Most guys would love to have either celebrity in their crew, even if it meant using the word “crew” and having to drink Miller Lite. And in some twisted way, that will probably sell more Miller Lite. But now that celebs want to hang out with regular guys, can we get James Harden to trade his friend D for Ken Jeong, setting up possibly the greatest commercial of all time? Now, that would be Miller Time.

“Questlove” and credits after the jump.

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Jaguar, RSA Release ‘Desire’ Trailer Starring Damian Lewis

So it would seem that the weird Lana Del Rey music video produced by Jaguar was merely a tease foreshadowing bigger things to comes. In fact, Del Ray’s four-minute warble-fest “Burning Desire” is actually the soundtrack to a new short-film that heavily integrates the Jaguar F-Type, Desire.

Starring Golden Globe-winning actor Damian Lewis (Homeland) and Shannyn Sossamon (who’s been kind of quiet since starring in such films as 40 Days and 40 Nights and Wristcutters: A Love Story), Desire is the result of a collaboration with Jaguar, Ridley Scott Associates and agency Brooklyn Brothers (the guys behind the Alec Baldwin/John Krasinski New Era spots). The short film has no official release date beyond “spring,” and a press release describes it as “a story of betrayal, retribution, passion and greed.”

In a statement, Lewis says of his involvement, “Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I’m looking forward to being the first to drive the F-TYPE in film.”

Of course, this isn’t the first time we’ve seen a car company give its marketing a turn for the cinematic. In fact, it’s been over a decade since BMW Films’s Clive Owen-starring series The Hire gained critical acclaim for its groundbreaking approach to car advertising. In 2013, will the same sort of execution move F-Types? I suppose we’ll find out soon.

New Era Brings Celeb Trash-Talk to Chicago’s Crosstown Rivalry

Last year, New Era delighted with a round of spots that featured Boston Red Sox fan John Krasinski and New York Yankees fan Alec Baldwin trading jabs in support of their respective teams. Donning New Era’s on-field hats, the campaign (created by agency Brooklyn Brothers) ran over the course of the 2011 MLB regular season, culminating in Baldwin’s “character” accidentally committing an act of arson after taunting Krasinski by burning a stack of Sox tickets.

This time around, New Era is focusing on a different baseball rivalry, casting two more members of the NBC Thursday night comedy lineup in starring roles. Written and produced by the team at Funny or Die, “Chicago vs. Chicago: Round 1″ finds Cubs supporter Nick Offerman (Ron Swanson of Parks and Recreation) trash-talking with Southside native and White Sox fan, Craig Robinson (Darryl Philbin of The Office). Debuting today, the 60-second cut focuses on, among other things, Wrigley Field’s famous foliage, former Illinois governor Rod Blagojevich‘s attempt to sell off President Obama’s vacant senate seat, and whether or not “havetalent” is one word.

And, for the record, you CAN get good pizza north of Division St. No; Gino’s East doesn’t count. Read an interview with Offerman and Robinson discussing the spot and their history with Chicago baseball here.

Tuesday Morning Stir

FYI, we’re in simmer mode this week (unless something breaking happens, of course) and off on Jan. 2. We shall be back in full swing on Jan. 3. Hope you’re enjoying the holidays.

-Foursquare co-founder Dennis Crowley discusses check-ins. link

-The NBA’s top ballers sing us a tune in Goodby’s “Big Things are Coming” campaign that debuted ahead of the league’s Christmas Day opener (above). Welcome back, fellas. link

-A holiday sales slump has compelled Sears to close up to 120 stores. link

-Here’s some leftover holiday greetings from Toronto-based Crush. link

-The Office star John Krasinski will provide VO in Leo Burnett’s debut effort for Esurance. link