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Posts Tagged ‘Josh Hayward’

GSD&M Brings Back ‘Aim High’ for the Air Force

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Digital Kitchen Rolls Out Indie-Loving Interactive Piano

Ladies and gentlemen, please meet “Stanley,” which is being described by its creator, Digital Kitchen, as the “world’s first interactive player piano” that will debut at this weekend’s Capitol Hill Block Party in Seattle (which is basically akin to the Pitchfork Festival). As part of the event, the indie music-loving Stanley has not only learned songs from each of the acts that are taking part (full, pretty awesome lineup here), but will now take your song requests and messages via Twitter. So far, Stanley’s amassed a mere 58 followers, but we’re sure this number will grow and, yes, we are quite anxious to hear what his refurbished, 100-year-old ebonies and ivories can roll out. Credits after the jump.

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