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Posts Tagged ‘Julie Collins’

BBDO NY Pauses the Action for U-verse

There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest spots for U-verse certainly don’t score many points for originality. Yet BBDO’s latest contributions in the category for AT&T’s U-verse get the formula right in a way not many do, thanks to deft editing and good transitions from the onscreen action to “real life.”

In “Police Drama” for example, a man is thrust into the action at a police station as a sergeant berates his officers to get leads on a case. He interrupts the sergeant, telling him, “We’ve got to move.” “That’s mu point,” the sergeant shoots back. “No, we’ve got to move to the den, my wife’s got book club in here,” he replies. He then marches through his wife’s book club crowed over to the den to finish the show. “Space Capsule” takes a similar approach with a sci-fi show on a train. It’s not anything viewers haven’t seen before, but the transitions make for a better execution than is typical for the approach. Now maybe it’s time to move on to a new idea?

“Space Capsule” and credits after the jump. Read more

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BBDO New York Ruins Classic Beach Boys Song for AT&T

This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. Read more

BBDO, AT&T Debut ‘Pet Turkey’ for ‘It’s Not Complicated’

BBDO’s “It’s Not Complicated”series for AT&T has been one of the most recognizable campaigns on television for a while now, offering up different variations on the “kids saying cute, funny things in a classroom discussion” theme with straight man Beck Bennett. Indeed, the campaign has been so ubiquitous and well-received that it basically landed him a spot on SNL.

The agency’s latest, Thanksgiving-themed “Pet Turkey,” while enjoyable, is not the greatest effort in the series. If you’re a fan of the approach, you’ll probably enjoy this new one; if you’re getting tired of this direction, chances are it won’t do anything to dissuade you.

“Pet Turkey” sees Bennett asking the group of kids, “What’s better on Thanksgiving?” When one boy suggests, “a pet turkey,” Bennett offers his rational take on that answer. Again, nothing new here, just more of the same approach from BBDO. Since this brand of cute funny has worked so well for them in the past, it’s understandable that they don’t see the need to change things up. But something about “Pet Turkey” makes it feel like BBDO is treading water, like the approach is finally losing steam and they need to inject “It’s Not Complicated” with some fresh ideas if they want to prolong its shelf life. Although with Bennett’s star on the rise, the campaign’s days may already be numbered.

“Pet Turkey” will debut this Sunday, November 24th and will run throughout the Thanksgiving holiday season. Credits after the jump. Read more

If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will

We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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