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Posts Tagged ‘Justin Fines’

Mitchum Keeps Bad Parents Cool

What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.

Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.

So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.

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Wednesday Odds and Ends

-Congrats Specific Media, you now own MySpace. All it cost was a cool $35 million. Now what? link

-Did you know BBDO launched a new website this month? link

-Rob Zombie, Woolite ad director among other things, has signed to the roster of Original Film.

-MDC Partners is changing the address of its corporate office in NYC to 745 Fifth Ave come July 1.

-Why not slap the digerati in the face every once in a while. link

-NYC Mayor Bloomberg goes on the ad offensive to fix gun checks (above). link

-Google took down 93,000 scam ads in the latter half of 2010. link

-Psyop alum Justin Fines joined prodco/design studio Brand New School as ACD.

-Y&R/O&M alum Andrea Frederick joined Raleigh, NC-based Capstrat as account director.

-What happens when you release a tale about Quentin Tarantino‘s toe-sucking habits and it goes viral? You get fired. link

-An agency self-promo ad from Spain? Sure, why not. link

-Note to self: Turntable.fm is fun. link