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Posts Tagged ‘Karen O’Brien’

Monday Morning Stir

 

-Following a one-month review, TDA_Boulder has succeeded San Francisco-based Mortar as agency of record for Denver-based Regis University. TDA will handle both strategy/creative and media.

-Mullen is apparently targeting Mark Zuckerberg and his ilk in its debut campaign for Acura dubbed “Made for Mankind” (Vine teaser clip here, credits after the jump) link

-In case you missed all the shenanigans, here’s your full Cannes Lions 2013 winners list. link

-Hostess snack fave Twinkies will return to shelves on July 15. link

-Jonathan Gardner, director of comms at cloud marketing platform Turn, tells us why “mobile advertising must not stand alone.” link

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In W+K’s Latest for Nike+, Every Workout Becomes a Game

Anyone who’s gone running after a hard day knows the power of an active imagination. With every arm pump, you might be punching your boss in the face. With every stride, you’re building yourself into the powerhouse that will soon confront your boyfriend about his lack of follow-through.  Some picture themselves as superheroes, sprinting through the streets to make the ultimate rescue. When we push our bodies, our minds make the physical effort possible–and even fun.

W+K’s latest spots for Nike+ helps bring those mental adventures to life. The star runners of their TV ads are in a real-life video game, leaping up palettes and climbing through windows as they complete their workouts. Nike+ helps runners measure, map, track and share their runs, gamifying the work out process and inspiring everyday runners to reach farther.

My only complaint with both ‘Game on World’ and ‘Run Your City’ is their weak music selection. I get that they’re going for a tinkery game soundtrack, but I would rather they forfeit the game theme in favor of some motivational (and still techno-flavored) Diplo or bouncy pop Walk the Moon.

Credits and ‘Game on World’ video after the jump.

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