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Posts Tagged ‘Karin Wood’

Arnold Gets Critical for PUR Water

PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand.

Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent review, which ended with a win for Arnold Worldwide last December.

This week, Arnold’s ads for the new client launched, marking both the company’s first new campaign since 2008 and the first use of a TV spokesperson for a water filtration brand (store that one somewhere for trivia night).

Here, then, is Arthur Tweedie, water critic:

More spots below.

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Can You Tell the Difference Between a DJ and a Financial Planner?


Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?”

The 30-second TV spot presents several people with what they think is a professional financial planner, but is actually DJ/Pirates of the Caribbean actor Azmyth Kaminski, who shed 14 years of dreadlocks to appear in the ad. Kaminski asks individuals seeking financial advice if they would trust him as their financial advisor. When they reply that they would, he reveals his true identity. The stunt was designed to highlight the importance of selecting a financial advisor with CFP certification. “Anyone can hold him or herself out to the public as a financial advisor or planner,” says CFP Board CEO Kevin Keller, CAE.  “We urge consumers to seek someone who has demonstrated competency and ethics by achieving CFP certification, the highest standard for the financial planning profession.”

This latest phase of Arnold’s ongoing campaign includes print and banner ads in addition to the television spot, as well as sponsorship messages on National Public Radio and a retooled CFP Board website. Stick around for credits after the jump. Read more

New Balance Wants to Make ‘Runnovation’ a Thing, Gives it an ‘Anthem’

From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.

With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:

Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
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Arnold Worldwide, New Balance Compete to be Most Patriotic

Conveniently timed for the 4th of July, Arnold Worldwide and New Balance have launched a campaign celebrating the latter’s commitment to the United States. In a four-video series titled, “Our U.S. Factory Workers vs. Their U.S. Factory Workers,” actual NB factory workers compete in a hot-dog eating contest, ping-point match, basketball game, and ice hockey challenge. The pitch is their home factory, and the catch is that they have no opponents.

According to the parties involved, while 25 percent of New Balance shoes are made or assembled in the U.S., their competitors represent an embarrassing goose egg: NB employs more than 1300 U.S. factory workers, while their competitors employ none.

One-fourth still isn’t a huge amount, but it’s clearly not an exaggeration to say NB wins the game when it comes to patriotism. That makes for a lot of pride, and a lonely hot dog eating contest.

Credits and other videos after the jump

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