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Posts Tagged ‘Karol Zeno’

RPA Goes Back to Basics for Honda

Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune.

In today’s offering, RPA does things a bit more traditionally for the same client. Here’s “Music Festival”:

The theme of the spot is “hipsters growing up,” and all the boxes have been checked: Austin, Texas; Portugal. The Man; comfort food; facial hair; throwback fashion.

We like the double twist at the end, though we still wonder whether the guy with the beard would be driving a new Honda.

What is he, an art director?

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Arnold Gets Critical for PUR Water

PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand.

Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent review, which ended with a win for Arnold Worldwide last December.

This week, Arnold’s ads for the new client launched, marking both the company’s first new campaign since 2008 and the first use of a TV spokesperson for a water filtration brand (store that one somewhere for trivia night).

Here, then, is Arthur Tweedie, water critic:

More spots below.

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Jason Sudeikis Confuses American Football with Soccer for NBC Sports

If you live in either Chicago or Boston, you may have watched (or wanted to watch) the Stanley Cup Finals, in which case you realized that you don’t have access to NBC Sports. After some McGyver-ing and hooking you iPad to your TV, you got thousands about thousands of commercials advertising that NBC Sports would be broadcasting every game of England’s prestigious Barclays Premier League. After digesting this fact, you immediately stopped caring because 1.) You’re an American who likes ‘merican sports and 2.) Again, you don’t have access to NBC Sports.

But who better to make you, an American without access to NBC, care about this development than Jason Sudeikis, a former Saturday Night Live cast member who has appeared basically fucking everywhere in the last month? First, dude quits SNL. Then, he starts going on a press tour for his terrible-looking new movie, Meet The Millers, where he stars opposite Jennifer Aniston, who plays a middle-aged stripper. Then, he joined ESPN to count down the top 50 “This Is SportsCenter” ads last week. Then, he made cameo appearance in Drinking Buddies, a new film playing on Apple TV before it hits theaters at the end of the month and stars Sudeikis’ real-life fiance, Olivia Wilde. Then, Kiran shows me this and asks me to write about it, compelling me to start complaining about how Jason Sudeikis is fucking everywhere these days. Then, wouldn’t you know it, he releases a viral video YESTERDAY where he leads a parody version of Mumford & Sons, with Ed Helms, Jason Bateman and Will Forte starring as his bearded indie-folk backing band.

Seriously, it’s absolutely impossible to get rid of this guy. Watch him play a dumb American coach who doesn’t get soccer above in a new campaign from the Brooklyn Brothers (who you may remember from those kick-ass John Krasinski/Alec Baldwin New Era spots), and then don’t talk to me about Jason Sudeikis until you’ve developed some sort of Sudeikis repellant.

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According to Geico, Technologically-Savvy Pigs Will Steal Your Girlfriend

We feel for Ted. The guy has hail damage to his car, he’s doing the right thing by calling his insurance agent, and then he loses his attractive girlfriend to a pig. You might be saying, “well, it’s not just any pig. It’s Maxwell.” And the rest of the America would be saying, “the pig from from those Geico ads has a name?” To which I say, yes. But, you see, that’s how Geico swoops in with their anthropomorphic pig and ruins Ted’s life even though nobody remembers Ted by the end of the commercial.

These new Maxwell commercials from the Martin Agency are actually a step in the right direction for Geico. The company used up all of their gecko jokes about ten years ago, and since everybody who wants to save 15 percent or more on their car insurance is already doing so, focusing the recent spots on different advantages, like online claims, is subtly smart. Although, I’m not sure a pig’s hoof would be able to work the tablet touch screen.

As for Ted, well now he’s the guy who lost a girlfriend to a pig. Life is pretty much over after that. Why would a girlfriend break up with her boyfriend just because he was put on hold with an insurance company? Couldn’t she go inside and watch The View instead of waiting impatiently outside? Does she have a tablet fetish? Does she eat bacon? These are questions I want answered in upcoming Geico spots.

Credits after the jump.

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‘NCAA Football 13′ Will Put Team Loyalty to the Test

It’s rare we ever come across work from SF-based Heat that isn’t for some new game from Electronic Arts. But, considering Heat’s high level of consistency on these projects, especially for the EA Sports imprint, we really can’t imagine the agency working for any other brand, despite the fact that Heat counts AOL and the Huffington Post among its clients.

Sure, you can note the obvious similarities between this work and the decades-old “This is SportsCenter” campaign for ESPN. But, if you can take a formula that’s proven to capture the attention of sports fans and apply it to video games, why wouldn’t you?

A TV campaign for EA Sports’ newest game, NCAA Football 13, asks the question, “If you could put any Heisman Trophy winner in history on your favorite team, would you do it knowing that it would betray historic rivalries?” The dad in the above spot admits that, yes, having 1991 Heisman Trophy winner Desmond Howard returning kicks for Ohio State would be nice. But, Howard played for Michigan, Ohio State’s biggest rival. Therefore, this makes his son an awful traitor, and destroying his TV is just the beginning in this father eventually exiling his son to Ann Arbor for all eternity.

View credits, and watch what happens when Tim Tebow plays for Georgia and Robert Griffin III suits up for LSU after the jump.

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