TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Keith Cartwright’

We Hear: What’s Going on at West Studios?

We first inquired about this two weeks ago when the tips came in and have yet to hear back, but there seem to have been some notable defections in recent times from West Studios. If the name doesn’t ring a bell, West is the San Francisco-based shop that was launched two years ago by former Apple global marketing communications head, Allison Johnson, and was initially co-funded by Twitter co-founder, Jack Dorsey (we’re being told that Dorsey has since distanced himself from the company). During its initial launch, West was headed up by Johnson, former Martin Agency GCD Keith Cartwright and Katalyst digital head, Sarah Ross.

Well, as tipsters have pointed out, the latter two are no longer at West and in fact Cartwright doesn’t even acknowledge his time at the operation on their LinkedIn profiles. Of course, these aren’t the only notable departures from the SF shop in recent months. Travis Britton, former Cutwater principal/ECD who joined West as chief experience officer last year, has parted ways as has COO, Amanda Kelso (former W+K ECD Todd Waterbury was also in the mix but is now of course serving in the same role at Target). And today, we’re hearing that a major client is on the outs with the shop. We’re putting in more inquiries to the rather secretive West Studios, and will try to clarify what the state of the union is as soon as we hear more.

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving freelance career as a creative professional! In this course, you'll learn the best practices for managing a freelance carer, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now! 

We Hear: Cartwright Headed to SF? (Updated)

We’ve been hearing from a few sources this morning that Keith Cartwright, formerly a GCD at Martin Agency who left the Richmond, VA-based agency after just 15 months, is heading to San Francisco to join up with the currently unnamed tech/marketing/communications firm that’s being started up by Allison Johnson and Brandee Barker. If you need a reminder of who they are, Johnson is Apple’s former global marketing communications VP who left the mega-brand at the end of March to join forces with Barker, a former Facebook PR exec. We’re doing some digging to get some official confirmation on Cartwright’s impending move and who knows, maybe a name will emerge from the ether.

Update: Hey, what do you know, Adage is now reporting that Cartwright indeed left for San Francisco to launch a new shop with Allison Johnson and former Katalyst head of digital Sarah Ross (Brandee Barker has launched her own consulting firm). Thanks again, tipsters!

Keith Cartwright Out at Martin

It’s been that kind of day, gang. We weren’t lying when we said we were stacked with people tips and in this particular case, we can confirm that Keith Cartwright is no longer with the Martin Agency. Cartwright joined Martin 15 months ago as a GCD and subsequently served as creative lead on campaigns including the “Dragee” social/digital work for Mentos.

Prior to Martin Agency, Cartwright spent three years at W+K New York and worked on accounts including Nike’s Jordan Brand. Oddly enough, his LinkedIn states that he’s currently a CD at W+K, though this could just be an error as said agency tells us that Cartwright has NOT returned to the Wieden network. In the meantime, we’re trying to find out exactly why Cartwright and Martin Agency parted ways (one tipster claims that he “abruptly left”).

Martin Puts Dragee in Harm’s Way Again in New Mentos Short

That dirty hippie known as Dragee returns in Martin Agency’s latest digital short for Mentos, which follows up the blood-spattered effort from February. This time, the character, who’s living in perpetual zen mode even though he’s always a glutton for punishment, attempts to cross a busy street in Cape Town, South Africa after swallowing some of those minty pills. With positivity in mind and straight man Rick once again by his side, Dragee barely makes it a few steps before fate and a host of vehicles intervene, turning our protagonist into a jaywalking rag doll.

In Dragee’s mind,  it seems nothing is impossible, though unlike Boston Celtics star Kevin Garnett, the former’s never made it to the promised land in this social media-driven campaign, which once again leads to the Mentos Facebook page. Credits after the jump.

Read more

Can Mentos Empower One to Dodge a Sword Blindfolded? Not A Chance

After being named U.S. social media AOR for Mentos in January, The Martin Agency has debuted a new social/digital campaign for the freshmaker.

Named after the word for a single Mentos candy or gum, Dragee (drä zhēˈ), the star in this spot (fueled with the spirit of optimism), maintains a fresh take on life even after a sword courses through his body, spewing blood everywhere while attempting to avoid a swordsman’s blade blindfolded. Though unsuccessful, he remains ever positive, ever committed to his charge, especially in front of his protege, Rick.

Keith Cartwright, SVP/group creative director at The Martin Agency says in a statement, “When Mentos approached us, we jumped at the opportunity to create a comprehensive social/digital U.S.-based campaign for a global brand. The chance to build this campaign solely on Facebook offered creative challenges and opportunities. In the end, we’re incredibly proud of the work and what we were able to accomplish in this space.”

Should the brand have just stuck to relying on its “fresh maker” tag instead? You can be the judge of that. Credits after the jump…

Read more

Martin Agency Announces ‘Creative Restructuring’

Now that he’s officially taken his CCO post at The Martin Agency, it looks like John Norman (right) is finally getting down to business. The Richmond, VA-based agency’s first creative lead in three decades unveiled a new group creative director tier at the agency, with veteran CDs Cliff Sorah, Joe Alexander, Steve Bassett, Delta hater Andy Azula and Nancy Hannon taking on additional responsibilities as GCDs, as will new additions Keith Cartwright and brothers Eric and Keith Tilford.

The aforementioned bros will also join forces with the agency’s studio and digital art leadership to create Design@Martin.  In a statement, Norman says, “We’re just re-assembling the parts to make it even more nimble, even more technologically forward and even more social–we’re going to work more in groups.” Along with the creative shifts, Martin Agency is also redesigning the 30,000+ square foot second floor of the agency to accommodate the new “surround the work” style.