Ah yes, the 2012-13 NBA regular season is almost upon us and to get things warmed up, Goodby Silverstein & Partners has unveiled the spot above called “Countdown,” which is part of the agency’s larger, ongoing campaign for the Association dubbed “BIG.” The tick-tock syncs up well with the rituals of several players including Kevin Garnett, Kobe Bryant and Andre Iguodala, leaving us hyped enough for the Kia tip-off next week. Still, it remains to be seen if every hoopster in this cast will be healthy enough for opening night. Credits after the jump.
Posts Tagged ‘Kevin Garnett’
In 2008, the 4A’s established the High School for Innovation in Advertising and Media in the Carnarsie neighborhood of Brooklyn. Yesterday, the school graduated its first class of seniors in a ceremony at the Brooklyn Museum, with a commencement address delivered by none other than Interpublic Group chairman and CEO Michael Roth.
Now, grooming impressionable teenagers for a career in advertising is understandably a bit unnerving. However, the establishment of IAM is part of an ongoing effort over the last decade to reinvigorate what was once among the most destitute and dangerous neighborhoods in Brooklyn. In fact, IAM sits on the former campus of Carnarsie High School, which was “phased out” in 2008 as a result of poor academics and a history of violence. Out of IAM’s 48 graduating seniors, 80 percent are going on to college. Add to that one of our readers’ favorite topics–encouraging racial diversity in the ad industry–and IAM’s core curriculum sounds like a much better idea. And, four graduating seniors are receiving portions of a $60,000 scholarship donated by the Ad Club of New York.
Through the 4A’s partner agencies, (which include DraftFCB, McCann, Deutsch, Euro RSCG, McGarryBowen, and Digitas), the students of IAM have contributed work toward brands like Jaguar and Google, and the school helped develop Michelle Obama’s “Let’s Move” campaign to fight obesity. See part of 4A president and CEO Nancy Hill‘s speech to IAM’s first graduating class, which sounds an awful like Kevin Garnett‘s NBA Championship interview from 2008, after the jump.
(Photo credit: Ric Kallaher)
It looks like Goodby Silverstein & Partners is set to lose another longtime staffer. Just a day after reporting that Linda Harless was leaving the agency after 25 years, we’ve received confirmation from sources familiar with the matter that GS&P ACD/copywriter Craig Mangan is also taking off to join up with sister Omnicom shop BBDO as the new EVP/ECD of its San Francisco office.
Mangan, who will assume his new position at BBDO SF in the first week of July, succeeds Mike McKay, who left the agency last fall for the CCO job at fellow Bay Area operation, Eleven. BBDO San Francisco’s soon-to-be creative boss, who will lead creative for clients including Gallo, Mars, Caesars Entertainment and Vail Resports, spent approximately 16 years at Goodby, moving from the account side to creative over a decade ago. Mangan subsequently penned work including the memorable split-screen spots for the NBA from a few years ago. If you need a refresher (and since they’re currently battling in a series right now), here’s one example starring LeBron James and Kevin Garnett. Update: After the jump, you can peep the short ‘n sweet note from BBDO SF chairman Jim Lesser that confirms matters.
Is “I got my own spoons” the next advertising catch phrase to sweep America? Wheaties certainly hopes so, and who better to get this off the ground than Kevin Garnett and the face of all things that require a professional athlete endorsement, Peyton Manning.
Why does Peyton have his own spoons? We never really find out, but as one of the official “creators” of Wheaties FUEL, along with KG, Albert Pujols, Bryan Clay and Hunter Kemper, he gets free reign to do whatever he wants.
Okay, it’s a remix video, and anyone with a basic knowledge of Final Cut and a YouTube account can make these in under a day. But, hey, just as Muggles (non-ad folk) still think flash mobs are cool, so too do they find remix videos interesting. Look at the comments on the video and the over 52,000 views its racked up in little time. After all, this DJ Steve Porter chap is behind such viral remix classics as Allen Iverson‘s “Press Hop,” Randy Moss‘ “One Clap” and Vince Offer’s “Slap Chop Hop. “We’re just hoping Wheaties next remix video might feature Brett Favre and Anthony Weiner.
-Business Insider wonders if Adweek is already struggling for advertising. link
-A Sprint-funded anti-AT&T ad didn’t sit well with the transgender community (above). link
-Wolf puppies invade W+K Portland. link
-Another day, another story about a Facebook privacy fail. link
-Social networking and cigarettes: a match made in *cough* heaven. link
-ATTIK developed an in-app game for Scion, which debuted in the iPad version of The Onion. link
That dirty hippie known as Dragee returns in Martin Agency’s latest digital short for Mentos, which follows up the blood-spattered effort from February. This time, the character, who’s living in perpetual zen mode even though he’s always a glutton for punishment, attempts to cross a busy street in Cape Town, South Africa after swallowing some of those minty pills. With positivity in mind and straight man Rick once again by his side, Dragee barely makes it a few steps before fate and a host of vehicles intervene, turning our protagonist into a jaywalking rag doll.
In Dragee’s mind, it seems nothing is impossible, though unlike Boston Celtics star Kevin Garnett, the former’s never made it to the promised land in this social media-driven campaign, which once again leads to the Mentos Facebook page. Credits after the jump.