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Posts Tagged ‘Lance Jensen’

Hill Holliday, Leslie Mann Make ‘Mom Confessions’ for LG


Hill Holliday, Boston tapped Leslie Mann (Knocked Up, This Is 40, Freaks and Geeks) to voice the inner musings of a jaded mom in their latest campaign for LG appliances.

Mann voices the internal monologue of a character Adweek described as “a cross between FX’s Louie and Ibsen’s Hedda Gabler.” While that may be a slight exaggeration — the character is far more in line with Mann’s roles in Knocked Up and This Is 40 — the spots are certainly far more cynical than anything we’ve come to expect from appliance ads aimed at women, and in fact play off those happy family conventions.

In the most edgy, and, not coincidentally, most successful of these spots, Mann’s character notes that her new LG washing machine is very fast. But what’s a good quality in a washing machine is not necessarily a good quality in a husband, as the character suggestively muses. It’s this kind of honesty and portrayal of a less-than-perfect reality that makes the campaign stand out. Other spots in the campaign trade in the sexual innuendo for goofiness, and while none of them are quite as entertaining as “Too Fast” the approach still feels like a welcome departure from typical daytime TV fare, thanks largely to Mann’s comedic timing. Stick around for credits and “Hot Cookies” after the jump. Read more

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Bono Tries to Guilt You Into Downloading U2′s New Song

You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more

Hill Holliday Could Put Your Tweet in a Dunkin’ Donuts Spot

Fans who tweet or post to Facebook about Dunkin’ Donuts may find themselves starring in Boston-based, IPG-owned Hill Holliday’s new campaign.

Winners selected from the best posts made using the #mydunkin hashtag will, in fact, already be appearing in a seven-spot web/TV campaign from Hill Holliday, cut by Whitehouse Post editor Adam Robinson and director Tyler Manson.

“Meg’s #mydunkin Iced Coffee” spot is a good example of the campaign. It follows a college student through a trek across campus, iced coffee in tow. She takes the iced coffee to her a capella practice as a voiceover reads her actual tweet: “Every a capella rehearsal needs a dd iced coffee to get me through.” It would take a lot more than an iced coffee to get me through an a capella rehearsal (think some kind of Hunter S. Thompson -inspired drug cocktail and you’ve got the idea), but to each his own.

People like being engaged in social media campaigns, and they love seeing themselves (or their tweets) on TV or the web even more. So, combining the two should work well for HH and Dunkin’ Donuts. There are more stories to tell and there’s one after the jump as well as credits.

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Koepke Takes Creative Reins at SapientNitro, North America

Well, guess this isn’t totally breaking news at this point but Gary Koepke, who co-founded (along with now-Hill Holliday EVP/CCO Lance Jensen) Boston’s now-defunct Modernista!, is moving up the charts at SapientNitro. Just over a year after joining the latter agency as VP/global executive creative director, Koepke is being bumped up to the big chair as he’s been appointed as chief creative officer, North America for SapientNitro. He fills a role that’s been open since Kathy Delaney left in June 2011.

Regarding taking the helm at the agency of “idea engineers,” Koepke says in a statement, “Joining SapientNitro a year ago started as an experiment and turned into a renaissance. I found in SapientNitro the disruptive spirit and focus on the future needed to truly innovate in the agency space that I thought I’d only be able to find by pursuing another start up.” Along with his new CCO role, Koepke, who has led creative on Chrysler, Fiat and Florida tourism efforts during his time at SapientNitro and remains based out of Boston, will also join the agency’s Global Creative Council. Along with his ad career, which also included helping up open W+K New York, Koepke also worked outside the industry as founding creative director for Vice and directing music videos for David Bowie and U2.

Tuesday Odds and Ends

-The Art Directors Club announced the global winners for its 91st Annual Awards (the juries did not select a Black Cube for best-in-show for the second time in the award’s four-year existence). link

-While we’re at it, here are your 2012 Webby Award nominees (announcement video above). link

-Two-time Mother alum Rob Thorsen has now joined up with LBiSyrup as general manager.

-Alex Bogusky doesn’t “miss” advertising as much as he likes to “wax nostalgic” about it. link

-Lance Jensen and crew at Hill Holliday are behind a new campaign for Oxfam that will debut online and on the telly this Thursday. link; link; link

-The late-night shenanigans of ad creatives in Austin have resulted in this Tumblr site. Yes, they will take a man’s glasses. link

-With tax deadline looming, Seattle’s Best is offering the Great American Coffee Refund. link

 

Hill Holliday Picks Up Oxfam

It appears that international relief org Oxfam has decided to indulge some marketing efforts and as a result, has chosen Boston’s Hill Holliday at its AOR for the American operation. We’ve been told that there was no previous agency involved but Oxfam took notice of HH due to its Liberty Mutual and (RED) work, the latter of which was one of CCO Lance Jensen‘s passion projects when he at the now-defunct Modernista!.

Oxfam spokesperson Rachel Hayes explains in a statement why Hill Holliday was the right choice, saying, “We were very impressed with the way their creative and strategy work together seamlessly.  They have a unique ability to find the simple expression in complex, sophisticated categories. We also appreciate their sense of humility; it’s clear that it’s not about them, it’s about the brand, the work, and the people who support us and those we serve.”

Ex-Modernista! Men Headed to Arnold

Sources familiar with the matter confirm that Matt Howell and Sebastian Gard of Modernista fame are now headed to Arnold Worldwide. Howell (left), who spent nearly three years at the former agency and served as president before splitting last month, is rumored to be taking the worldwide head of digital post at Arnold. Gard’s new gig wasn’t revealed, but during his year-plus at Modernista!, he served as its director of social media.

As we all know, the aforementioned agency has gone through a bit of an identity crisis shift as of late that has been accompanied by layoffs and Gary Koepke‘s decision to “scale back” at Modernista! earlier this month.

Update: Yep, it’s official. Howell’s new post at Arnold will actually be managing partner, global chief digital officer while Gard joins as SVP, director of social media. Meanwhile, Bob Goodman will take on the role of VP, director of user experience. Like Gard, Goodman served in a similar role at his former employer, which in his case, was user experience director.

In addition to Howell, Gard and Goodman, Arnold has also hired five former Modernista! digital specialists with “expertise in social media, user experience and digital production.” The slew of new of hires will all be based in Arnold’s Boston office.

Update 2: The former Modernista! “digital specialists” signing on with Arnold include Greg Murphy and Matt Karolian, who will assume the roles of social media managers, and Lauren Shea and Brendon Volpe, who join as digital producers.

Ex-Modernista! Strategist Winds Up at Hill Holiday

Well, it looks like one of those who defected from Modernista! (which spies allege was a result of Lance Jensen “cleaning house”) last week has found new employment. Thomas O’Connell, who was with said Boston agency for ten months and served as a director of strategy, has now landed a VP/communications planning gig across the way at Hill Holliday. No word on the job status of his colleague Ross Cidlowski, who also served as a co-director of strategy while at Modernista.

The latter agency, though, does tell us that it’s bringing in a new head of planning, who is expected to start next week and we’re being told is a “very big hire.” We should hear about the official announce on this within the next day or two. Stay tuned.

Norman, Reilly, Credle Among 2011 One Show Jury

It fell through the cracks last week, but what the hell,  in case you haven’t heard and are interested, we have the list of who’s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center’s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who’ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show deadline entry is Jan. 31.

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Jensen Joins Hill Holliday as CCO

Last night, the office of Modernista!–which revamped its executive team after a troubled 2010–got word that Lance Jensen, who co-founded the agency back in 2000, is leaving for Hill Holliday to serve as said shop’s chief creative officer. Jensen perhaps is most noted for his work prior to Modernista, specifically the Volkswagen “Drivers Wanted” campaign that was created while he was at Arnold in 1998.

Mike Sheehan, chief exec at fellow Boston-based Hill Holliday, says in a statement, “Over the course of his career, Lance has demonstrated the rare ability to not only create and execute truly resonant work in his own right, but to lead others in the same endeavor. His vision for great work spans every conceivable media and technology, which will invariably help Hill Holliday and our clients continue to grow in the coming years. His body of work is enviable, his talent and taste levels are impeccable, and he’s a genuine and empathetic leader.”

Hill Holliday’s current clients include Dunkin Donuts, Liberty Mutual and Bank of America.