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Posts Tagged ‘Lance Martin’

Union Delivers Libretto Pizza to Instagram

LIBRETTOGRAMToronto-based agency photographed every pizza on Toronto hot-spot Pizzeria Libretto’s menu for a new social media campaign via Instagram.

With business booming at the Verace Pizza Napoletana (VPN) approved restaurants, “there was no time or space for servers or menus to give diners the in-depth details they were looking for.” Union realized that Instagram posed the solution and created Librettogram. They photographed each pizza on the menu and cropped them into nine separate shots that re-from into indivudal pizzas in Instagram’s Grid View. When users log on to Libretto’s Instagram, they can scroll through the entire menu with a flick of their finger, and click on a picture to bring up a closer view and more detailed information. In Union’s words, “By reframing the VPN story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.” Credits after the jump. Read more

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Carey, Union Part Ways

davecareyAfter spending the last year-plus as part of the leadership team at Union, the agency that emerged following the shuttering of CP+B’s Toronto officeDave Carey is no longer with the MDC Partners-backed operation. Carey, who held the title of partner/client service at Union, led the agency alongside former Taxi 2 ECD Lance Martin, and former CP+B Toronto president, Subtej Nijjar. Below is a statement from Union about Carey’s departure:

“We can confirm that Dave Carey has left Union to pursue outside interests.  The agency has had a tremendous first year, doubling in size while proudly delivering results for clients including Mondelez, Kraft and and Colgate, and we greatly appreciate Dave’s contributions to the launch of our new breed of agency.  Together, we established a course for many years of continued success, and he remains a friend of the agency and of ours personally.  We wish him all the best in his next adventure.”

Prior to his time at Union, Carey spent a year as SVP/client services at fellow Canadian agency, Lowe Roche, and has also worked as senior-level account at Innocean’s Toronto branch on Kia among other accounts. From what we’ve been told, there are currently no plans to replace his role at Union.

Jelleyman to Take Over as TAXI CCO

In other Canadian agency-related news, Frazer Jelleyman, who last we heard left his ECD post at what was David&Goliath’s London branch, has resurfaced over two years later to take on the global chief creative officer role at TAXI. As a result of the move, which actually won’t take effect until Jan 3, 2013, current CCO Steve Mykolyn will shift over to the role of chief brand officer at TAXI. What does the latter’s new role entail, you ask? Well, Mykolyn will focus on honing the agency’s digital and social outreach and “amplifying” its “Doubt” philosophy (let TAXI co-founder Paul Lavoie explain what that is).

As for the incoming CCO, Jelleyman (pictured left) will be based in TAXI’s Toronto office once he assumes his post next year. Prior to his brief ECD stint at D&G, the creative exec spent nine years as CD/head of art at TBWA\London and had a decade-long stint as an art director a DDB London before that. In other TAXI-related news, Lance Martin, who we mentioned, oh, about 30 minutes ago in the Union post, will be vacating his ECD post at TAXI 2 effective Nov. 30. The 12-year vet will be replaced by Darren Clarke in the interim.

From the Ashes of CP+B Toronto Emerges Union

Well, we’ve been hearing about this since yesterday evening and now we’ve received official word that CP+B’s Toronto office as we know it is no longer. In its place is a new, MDC Partners-backed, 30-strong operation dubbed Union, which will be led by former Taxi 2 ECD Lance Martin, Lowe Roche alum Dave Carey and Subtej Nijjar, who has spent the last year as president of what was CP+B Toronto.

In a statement, MDC chief Miles Nadal explains the new Toronto entity, saying, “Union offers the kind of talented, experienced and modern team that will produce great work that will drive tangible, measurable financial returns for clients. Clients are looking for innovative creative solutions and insights that deliver impactful results, and these partners represent the kind of digital thinking, modern strategic insight and creative disruption that can create, build, and catapult businesses.”

Unlike the dire report we were getting from tipsters yesterday regarding mass cuts, Marketing is reporting that as a result of the Union launch, 15 CP+B Toronto staffers though the new operation will continue sharing clients such as Best Buy and Kraft with the latter network. Regarding the news, CP+B CEO Andrew Keller adds, “”We love our Canadian partners and are very proud of the work that we’ve done together. We believe their best opportunity for growth and success will be as an independent agency.  We are great fans of Sub and look forward to the success of Union.”

As for CP+B itself, the agency’s network stands with five offices in Miami, Boulder, London, Los Angeles and Sweden.

 

Norman, Reilly, Credle Among 2011 One Show Jury

It fell through the cracks last week, but what the hell,  in case you haven’t heard and are interested, we have the list of who’s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center’s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who’ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show deadline entry is Jan. 31.

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