-BBDO Atlanta/New York and AT&T have veered from the little kids’ roundtable for the moment–though the now-familiar moderator is in tow–to one with NBA legends, Kareem Abdul-Jabbar, Magic Johnson, Larry Bird and Bill Russell in its latest “It’s Not Complicated” spots. The latest round will debut tomorrow during March Madness coverage. Check out the second spot here.
-Authors Judy Gelman and Peter Zheutlin have released TheUnofficial Mad Men Cookbook, with every cocktail and dish connected to a specific episode of the AMC series. link
-Toys ‘R’ Us has scrapped its $800 million IPO. link
-After a year-long stint as global account director at VML, Bret Faszholz has joined Critical Mass NY as VP/client partner. During his career, Faszholz has also worked on the account side at the likes of TBWA and CP+B.
-Mayor Bloomberg‘s anti-gun group, Mayors Against Illegal Guns, has rolled out a new series of ads. link
-True Action, a digital/ecommerce agency housed within the eBay-owned GSI Commerce fold, has launched the new “Goldfish My Way” ecommerce site for Pepperidge Farm’s Goldfish brand. link
Two years after joining up with Moroch as executive creative director, Bob Shallcross has moved up to the top seat, assuming the role of chief creative officer, which is actually a new position at the Dallas-based agency. A Chicago native, Shallcross is perhaps best known for his creative output while at Leo Burnett during the late 80′s/early 90′s, one that included the Michael Jordan vs. Larry Bird “Nothin’ but Net” spot for McDonald’s, which just toppedUSA Today’s Best Super Bowl Ad Meter list.
The industry vet, who’s also logged stints at Doner, JWT and Y&R during his 35-year ad career, is in familiar territory at Moroch, as he’s been primarily overseeing the agency’s McDonald’s business as ECD. Along with the fast-food giant, Moroch, which houses approximately 370 employees across 35 offices in North America, has worked with a client roster that includes Disney, Sony, Coca-Cola and Boost Mobile/Sprint.
After the Tiger Woods sex scandal broke, it was a bit surprising that Nike stayed loyal to the face of its golf line. But, by offering 23-year-old phenom Rory McIlroya 10-year $250 million contract, is it possible that Tiger’s days may be waning? At the very least, Nike Golf is no longer dependent on the success of Woods to carry its brand for the next decade.
A new spot from W+K finds Tiger playing the “old guy,” challenging McIlroy to a chip shot contest reminiscent of McDonald’s classic Michaell Jordan/Larry Bird “Nothing but Net” campaign from the early 90s. “No Cup is Safe” depicts Tiger as the wily veteran, with Rory as the new, young face of the PGA nipping at Woods’ heels. To be honest, it’s a bit uncomfortable to watch, as I’m sure it was for Tiger to shoot it. The sun may be setting all too soon on Tiger’s career, while Rory’s is just beginning. Perhaps Tiger offered some advice to Rory on set, some advice that no one bothered to give him 14 years ago when he was in the same situation as Rory is now.
It’s hard to see this spot as anything other than a “passing of the old guard,” which is probably what Nike asked for. It’s cute, but full of sadness and hope at the same time. Perhaps I’m making this a bigger deal than it actually is, but, as a fan of both athletes, it’s hard to imagine a world where these guys can coexist at the top of the professional golf ladder. Credits after the jump.
When LeBron James skipped college to join the NBA, many were skeptical if someone being touted as the “greatest ever” should skip an NCAA basketball career. After all, Michael Jordan went to college, and ended up winning the University of North Carolina an NCAA title while he was there. As James quickly became one of the NBA’s elite players, the comparisons to Jordan kept coming, which James embraced by getting “Chosen One” tattooed on his back. Of course, when after years of failure with the Cleveland Cavaliers, James opted to join the Miami Heat’s new “super team” as opposed to sticking it out with his old team, the comparisons turned into sharp criticisms.
History tells us that James’ move was the exact opposite of his hero’s. While Jordan’s Bulls suffered years of playoff losses at the hands of the Detroit Pistons, Jordan didn’t join a “super team” with friends Magic Johnson or Larry Bird. Instead, he stuck it out with the team that drafted him, netting six NBA championships in the process. Jordan’s own brand couldn’t create an ad like this taking on their parent company Nike, though Jordan has spoken out against James in the press. But, this remix with an older Jordan brand commercial works well enough, and you can visualize #23 speaking directly to the former #23 in the closing lines, “Maybe, I destroyed the game. Or, maybe you’re just making excuses.” Game: Jordan.