It took six months, but from what we gather from the memo just sent to us below, Carter Murray has finally assumed the CEO post at Draftfcb Worldwide. Murray was announced as global CEO of the IPG-owned network back in March, taking over for Laurence Boschetto. Previously, Murray served as Y&R North America president/CEO. Anyhow, you can read Murray’s seemingly heartfelt intro to staff at DFCB. Guess you can call it a rallying cry of sorts for an agency that has retained its Kmart business and picked up ad duties for Aramark in the past month. Read on.
“If you are reading this, you are one of the 8,000-plus Draftfcb team that gets up every morning and goes to work to try to make a difference for your clients and this agency.
Today is my first day on the job as the new CEO. To say I am thrilled to finally be here, and cannot wait to get started, would be an understatement.
I thought in this first note I would share some thoughts on what I believe I need to do to help our clients and all of us move forward, including some specifics on what you will see from me over the coming months. I apologize for its length, but after a six-month wait I thought I owed you a detailed first note.
I need to make sure that the most talented people in our industry work at or want to work at Draftfcb, and do all I can to make sure that most of us – most mornings – love coming to work.