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Posts Tagged ‘Laurent Ledru’

The Juke is Now an Urban Legend

TBWA\Toronto has rolled out “Weather,” the second of three spots in the agency’s Nissan Juke campaign (“Dread” being the first). Directed by Psyop, the ad seems like its parodying the ending of The Lord of the Rings trilogy, what with the whole dropping something into the fiery volcano to save the world bit. The only thing missing is Frodo in the driver’s seat.

Apparently, Juke’s all-wheel drive system is powerful enough to withstand any form of weather and save a city from annihilation, thus meriting it urban legend status alongside Bloody Mary, the Jersey Devil and, um, Candyman.  Too bad the car’s design isn’t all that intimidating. See credits after the jump.

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Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.

Agencytwofifteen, Psyop Incite a ‘Revolution’

Fable III is officially here for Xbox 360 (like you haven’t been waiting) and here’s agencytwofifteen’s new campaign for the brand, dubbed “It’s a Revolution”, which is sure to get players highly enticed to go out and purchase the third edition in the franchise.

This spot, created by the aforementioned San Fran-based shop along with VFX gurus Psyop, is set in the fictional Albion, uses real game assets and is depicted through a series of richly detailed, cinematic, slo-mo moments, telling the story of the fall of a tyrant and the rise of a new leader.

The visuals are stunning and are sure to entrance and entertain the target audience for 60 seconds of their lives. For others, not so much. If you’re within the TA, then you’re goods-if not you’ll probably shrug with indifference. Sometimes your just stuck with a double edged sword. View credits after the jump.

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