TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Lee Garfinkel’

Producer Matthew Anderson Joins FCB Garfinkel

matthew andersonMatthew Anderson, longtime producer at various agencies, will now serve as director of content creation at New York’s FCB Garfinkel.

Anderson, who has spent nearly two decades in the ad industry, served as director of brand production at JWT for almost five years before accepting the new job; you’ll find his name in the credits of many of the shop’s most memorable recent campaigns. He began his agency career with a ten-year stint in production at Y&R and more recently performed related roles at CP+B, Hill Holiday and NumberSix.

Anderson has created work in every major format for clients ranging from Rolex, Burger King, Puma and Nestle to Vespa, Kleenex and Wilkinson Sword Quattro Titanium Body.

He will report directly to agency CEO/namesake Lee Garfinkel.

In the release, Garfinkel writes that Anderson “has a track record of fostering a culture that puts ideas and problem-solving – no matter the challenge – first and foremost”, calling him “just the kind of passionate production partner we need.”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Kofi Amoo-Gottfried Named FCB Garfinkel’s Chief Strategic Officer

Kofi 2014“Brand builder, leader and consummate strategic thinker” Kofi Amoo-Gottfried joins FCB Garfinkel today as chief strategic officer, replacing Sara Bamber. He will work in tandem with chief executive officer Lee Garfinkel.

Amoo-Gottfried joins FCB Garfinkel from Bacardi Rums, where he worked as a global communications director out of London. The Ghana native “created and launched the first majority-owned network agency on the African continent” while working as a managing director at Publicis West Africa. He began his career at Leo Burnett Chicago as an account supervisor and communications manager, where he worked alongside current FCB Worldwide CEO Carter Murray. The team later reunited while at Publicis. Amoo-Gottfried cited Murray as a key motivator for joining the agency. “I have a lot of faith in his ability to turn places around, to inspire and motivate,” Amoo-Gottfried said. “We are very similar. I, too, am all about creating a culture that brings people together to focus on creating incredible work, and having fun doing it.”

Amoo-Gottfried also worked as a senior strategic planner at Wieden+Kennedy, where he crafted the strategy for Nike’s global Beijing Olympics campaign. In January, he was named to Ad Age‘s “40 Under 40″ list of young marketing stars. Lee Garfinkel says Amoo-Gottfried “doesn’t know where planning ends and creative begins, and that’s a formula for success.”

Garfinkel Joins Up with Draftfcb NY as CEO

leegarfinkelWe’ve been told Carter Murray is announcing this news to staff as we speak. Yes, Lee Garfinkel, who’s spent nearly the last three years at what is now Havas, where he last served as chairman/CCO of global brands, has taken the top seat at Draftfcb New York. As CEO of DFCB NY, Garfinkel will not only run the fort but work in tandem with NY CCO,  Javier Campopiano. Regarding the hire, his new boss Murray says, “Some of the best agency leaders have come from creative backgrounds and I believe that Lee, with his strong creative reputation, is absolutely the right CEO for our New York office at this time. With our world-class chief creative officer Javi Campopiano already in place and Lee as CEO, we have high ambitions for the future of the office. Lee will help ensure that we create strong and memorable campaigns in the years ahead for our clients.”

During his 30-plus years in the ad biz, Garfinkel also served as EVP/ECD at BBDO, chairman at Lowe and chairman/CCO at DDB. While Garfinkel joins DFCB, Debra Coughlin, who’s served as EVP/global CMO for the past two-and-a-half years, is moving out of the leadership role in NY (though sources tell us she’ll be working with Carter Murray somewhat on new biz efforts). Regarding Coughlin, Murray adds,  “Debra, one of the smartest marketers I know and a consummate professional, has been truly understanding of my strategic desire to focus more aggressively on the creative product. So, while she transitions out of the New York role, she will be making sure things go as smoothly as possible until Lee joins forces with Javi and the rest of the New York team in January.”

 

Here’s the Memo Regarding Moran’s Arrival at Havas NY

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

Read more

Kashtan Joins Doppelt at EuroRSCG NY

Well, it took them nearly a month after we reported it but EuroRSCG has confirmed that Steve Doppelt is joining the agency as executive creative director. Also joining in the ECD ranks is Steve Kashtan, who arrives from DDB New York, where he spent the last five years, give or take, as a creative director. Once again, Lee Garfinkel‘s co-chairman appointment at the start of 2011 may have had a little to do with the Kashtan hire as they’ve had some history at DDB and Lowe (while Doppelt worked with Garfinkel at Lowe on Sprite, Heineken and Sony among other accounts).

Doppelt will focus primarily on Dos Equis at Euro while his fellow ECD Kashtan will work on Charles Schwab and Kraft Foods. If you need history on Kashtan, he spent 10 years at Lowe and eventually moved up to EVP/GCD.

Steve Doppelt Heading to Euro

After spending over four years as group creative director at Omnicom’s New York-based unit Merkley + Partners, Steve Doppelt is heading to Euro RSCG’s Big Apple branch according to sources familiar with the matter. From what we hear, Doppelt is joining up as ECD on the latter agency’s famed Dos Equis account, though his exact title and start date haven’t been confirmed as of yet. We’ve been told by our sources that Doppelt’s hiring had a little something to do with the fact that since Lee Garfinkel took on a co-chairman role alongside Matt Ryan at Euro NY at the beginning of the year, the former has been contacted by people who have worked with him in the past.

Anyhow, during his time at Merkley, Doppelt served as creative lead on accounts including Arby’s, Dave & Buster’s and Ad Council. Prior to Merkley, Doppelt spent four years as a CD at Kirshenbaum Bond Senecal + Partners, working on business including Mohegan Sun and Verizon. His resume also counts creative stints at Publicis, the now-defunct Cliff Freeman & Partners and Lowe.