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Posts Tagged ‘Luis Aguiluz’

Deutsch NY Brings All 12 Days of Christmas to Life for PNC

Today is the day that Deutsch NY client PNC Bank releases its annual “Christmas Price Index,” which helps put the old 12-day carol in perspective by pricing every gift on the list.

A release tells us that the agency noted that the song had hit an all-time low in popularity this year and sought to reinvigorate it by presenting users with a “modern twist” on each item.

The corresponding “The Great Carol Comeback” site features an intro explaining PNC’s role in the project as well as a page for each present. First comes the partridge in his pear tree, which has risen in price thanks to both inflation and a healthy tech addiction (readers should click for the full interactive book experience):

partridge

We liked the Grinch-worthy ending. Next: the videos.

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Tuesday Odds and Ends


-Brothers & Sisters enlists Idris Elba for Sky campaign (video above).

-Grupo Gallegos announced the hiring of Jennifer Rusin-Mull as chief marketing officer.

-Integrated production company ACNE announced the addition of Luis Aguiluz as executive creative producer.

-Artists and Derelicts (AND) announced the addition of Gil Green to its roster as a commercial director.

-Charulata Ravi Kumar has been appointed CEO of Razorfish India.

-Independent marketing agency Resource/Ammirati announced the promotion of Dan Shust, vice president of innovation, to chief technology officer.

-Brands embrace the positive side of prankvertising.

Thursday Odds and Ends

-F/Nazca Saatchi & Saatchi creates this spot promoting the Mizuno UpHill Marathon in Serra do Rio Rastro, Brazil (video above).

-Saatchi & Saatchi South China has added Ringo Fai as digital planning director and Steven Yip as digital senior project manager. link

-Vice Director of Global Marketing Jonathan Hunt leaves to become global vice president, marketing and partnerships at Vox Media. link

-How Facebook plays content gatekeeper. link

-Paul Roebuck returns to BBDO as executive vice president, worldwide senior business director on Johnson & Johnson. link

-Executive Creative Producer Luis Aguiluz is leaving Deutsch LA after three and a half years to join the ACNE production house.

New Web App Will Make You Shocked, Disgusted by Celebrities’ Net Worth

Here’s a fact that will undoubtedly brighten your Monday morning: Tyler Perry is worth $350 million. Next time you consider your yearly salary, remember that “Madea” is actually a more profitable concept than any of your creative ideas combined. Yeah, congratulations.

From Deutsch LA comes HighRoll.az, a new website/app/online game that challenges your to take the over/under on celebrities’ net worth. It’s also a nice tool for putting your own life into perspective, a device for motivating you to pick up where you left off on that crime-thriller script collecting dust at the bottom of your desk drawer. (But, seriously, please don’t.) Apparently, Deutsch employees Mark Hunter, Winston Binch, and Vic Palumbo came up with HighRoll.az during an LA Kings where the trio spent time guessing how much celebs were worth. Then, an internal team of Hassan Elzein, Marcus Silva, Trevor O’Brien and Luis Aguiluz spent two weeks developing the app to allow the public to play along.

Of note: Tom Cruise, Hollywood’s highest-paid actor of 2012, is worth $250 million. This means Tyler Perry is still worth 40% more than Cruise. So, when weighing your next career move, remember that jumping on couches on national talk shows is not worth as much as dressing in drag. Play the game on your PC here, and try to beat my first round score of 57,500.