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Posts Tagged ‘Lynn Power’

MRM Alum Mitchell Assumes Prez Post at ArnoldNYC

It’s been over two-and-a-half years since we last heard from Corey Mitchell, who “left” his post as EVP/managing director at MRM New York in early 2011. Well, the exec has resurfaced and has now assumed the role of president of Arnold’s New York operations, a post previously held by Lynn Power, who if you recall resigned back in June. Along with the prez post, Mitchell will sit on Arnold Worldwide’s Global Executive Committee and report directly to CEO, Robert LePlae.

ArnoldNYC’s new president spent nearly three years as EVP/MD at MRM, which he joined after working in various roles for a decade at TBWA, first in its Sydney office, then as worldwide managing director on Mars and finally as president of Chiat NY and \Tequila.

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Power Resigns from ArnoldNYC

We’ve received confirmation that Lynn Power, who most recently served as president of ArnoldNYC, has resigned from the agency. In a statement, the Arnold camp says, “Lynn Power will be departing Arnold later this summer to pursue new challenges.  We are grateful for the many contributions Lynn has made, and wish her great success in the future.” Sources in the know, meanwhile, add that the move was expected as she wasn’t the right fit for the role.

 Power spent eight years in all at ArnoldNYC. As for a her replacement in the New York office, Arnold is expected to announce a successor in the coming weeks, but in the interim, Power’s responsibilities will fold under Arnold Worldwide CEO, Robert LePlae. Prior to Arnold, Power had stints on the account side at the likes of Grey, McCann and O&M. One tipster chimes in that the exec was “loved by clients and troops and NY has grown significantly under her watch.”

Former ‘TIME’ Exec Takes CDO Post at ArnoldNYC

After spending two years as executive director, digital marketing solutions within Time, Inc.’s Branded Solutions division, Angela Wei is crossing back over to the agency side to assume the newly created chief digital officer role at ArnoldNYC. Wei, who has worked at the likes of Razorfish (senior producer) and FCB (VP, executive producer) during her 15-year digital media career, sounds like a welcome addition to the Arnold Worldwide family according to Andrew Benett. The agency’s CEO/Havas global CSO says in a statement, “Angela represents the best of both worlds. Someone who has worked in the advertising industry, yet also has vast digital and media experience. She knows how to foster innovative environments and how to integrate digital throughout the marketing experience.  She’s a huge win not only for Arnold’s New York office, but also for our global network.”

Once Wei steps into her chief digital officer role on Jan. 23, the exec will partner up with ArnoldNYC president Lynn Power and CCO John Staffen to expand the office’s digital/tech capabilities, and she’ll also join forces with Arnold global CDO Matt Howell to “devise and execute” the agency’s digital offering across the network.

Arnold Welcomes New Director of Integrated Planning

Arnold NYC has added to staff before the holidays, tapping Beth Fetzer to take on the newly created post of director of integrated planning. The 20-year ad vet officially assumes her title on Jan. 3 and will report to Arnold NYC president, Lynn Power.

Fetzer arrives from Draftfcb New York, where she served as director of account planning since 2006, handled accounts including Qwest and Kraft Foods and was part of the team that won an Effie for a Gerber campaign. During her ad career, she’s also logged time at McCann Erickson, Lowe & Partners and AKQA San Francisco. While at AKQA, Fetzer worked on Palm and helped win online business for Visa. Arnold’s NYC office counts clients including Alberto Culver, Aetna and Mike’s Hard Lemonade.