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Posts Tagged ‘Marc Grill’

W+K NY, Metallica Rock out ‘This is SportsCenter’


W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica.

The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than satisfactory results, as well as other things to do around the office. Hosts Jay Harris, Scott Van Pelt and Stuart Scott also appear in the spot, which debuts today in anticipation of tonight’s Gillette Home Run Derby. The spot neglects to mention that Metallica still provide entrance/walk-up music for players including Rays reliever Grant Balfour, Phillies closer Jonathan Papelbon and White Sox first baseman Paul Konerko, but then that would kind of ruin the premise. Stick around for credits after the jump. Read more

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Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot

W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder.

In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie’s concluding scene, both Harper and Storm get emotional. When Harper leaves to call his dad, he passes hosts John Anderson and Bram Weinstein in the hallway, who remark on Harper’s intimidating eye black — although by now viewers know better. It follows in the successful “This is SportsCenter” formula of toying with a star athlete’s perceived persona, and while it doesn’t add anything new to the approach it feels like a welcome addition, especially with the All-Star Game right around the corner. Stick around for credits after the jump. Read more

Fallon Continues the Goofiness for Loctite

Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, unsurprisingly, continue the goofiness trend for the brand.

One of the new 30-second spots, “Breakage” (featured above), sees a man so enamored with Loctite’s adhesive power that he fantasizes about breaking things, just so he and his buddy can glue them back together. The similarly toned “Shoe” sees the same man apprehensive about a shoe emergency. He glues the shoe together and then decides to try to put some weight on it, ensuing in a fairly predictable scenario. Both spots, which were directed by Emmy-winning director David Shane and will debut this week, conclude with a clip from the original campaign spot “Win at Glue.” Stick around for credits and “Shoe” after the jump. Read more

W+K NY Unveils New, High-Tech SportsCenter Set

W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series.

SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2. In the 30-second spot, entitled “Universal Remote,” anchor Kevin Negandhi shows off the studio’s capabilities to fellow host Hannah Storm using a universal remote. The button on the remote that’s supposed to control the desk appears to be faulty, however, with Washington Nationals’ mascot Theodore Roosevelt, along with anchors Jay Crawford and Jay Harris, taking full advantage of the unintended and comical consequences. It’s a fun introduction to the new studio that manages to show off some of its new capabilities without taking itself seriously. Stick around for credits after the jump. Read more

U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot

With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the latest SportsCenter spot from W+K New York. In the :30 clip above, Bradley’s accompanied by a little sidekick as he makes his rounds throughout the Bristol campus of ESPN, which holds the English-language rights for the World Cup, which takes place place as you might know in Brazil.

This latest effort marks the 400th-plus “This is SportsCenter” spot from the network, which also marks its eighth World Cup broadcast. It’s a more subdued than previous ads, though the tinge of dry humor remains intact, and yes, this one’s for the kids (after all, the little ones accompany each player in the pitch). O Positive director David Shane once again returns to the fold, following up his Bubba Watson-starring SportsCenter spot from two months ago with a well-timed piece that has chanting USA ahead of the world’s biggest stage.

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W+K New York Taps Strasburg in Latest for SportsCenter

W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint.

In the 30-second spot, “Frozen Lunch,” SportsCenter host Bram Weinstein angrily searches the break room for his Lean Cuisine while Strasburg ices his arm. Weinstein decides that the best way to find the culprit is to send out an angry email and storms out, while the true whereabouts of his “glazed turkey tenderloins” are revealed. Strasburg and Weinstein’s interactions make for some pretty entertaining moments, including a funny throwaway line from Weinstein near the spot’s conclusion, and it’s nice to see Strasburg getting the spotlight from W+K and ESPN. When successful,”This is SportsCenter” spots can be a lot of fun, and this latest entry from W+K New York definitely qualifies as a success. Stick around for credits after the jump. Read more

Fallon Brings Fanny Packs, Bad Dancing for Loctite


Fallon Minneapolis launched a new campaign today for Henkel’s Loctite Adhesives, promoting Loctite Super Glue.

At the center of the campaign is a 30-second TV spot called “Win At Glue” which Fallon created along with production company O Positive.”Win At Glue” will air on national TV, “including major sports events, season finales, late night and syndication.” The campaign will also feature unique online content on Twitter (where users are encouraged to share their own glue victories with the hashtag #winatglue) and YouTube, which will roll out over the next several weeks. This will mark Fallon’s first campaign for Loctite after winning AOR duties back in December.

The”Win At Glue” spot (above) features a bunch of people dancing around, rather ridiculously, with Loctite fanny packs filled with Loctite Super Glue. Aiming for humor, Fallon arrives at…something else. Something kind of hard to watch for 30 seconds. Make of it what you will. Credits after the jump. Read more

W+K NY Navigates SportsCenter Office with Bubba Watson

In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.

In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.

The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump. Read more

W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry

More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering.

The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos’ mascot Miles and Seattle Seahawks’ mascot Blitz. Set in an elevator on ESPN’s Bristol, Connecticut campus, the spot stars SportsCenter hosts Jay Crawford and Steve Levy, who witness a tense, awkward exchange between the rival mascots. Credit has to go to director Jim Jenkins and the guys playing the mascots for perfect comedic timing. At the end of the spot, Everett and Levy reveal that the two mascots have been engaging in such behavior all week. Hopefully Miles and Blitz don’t kill each other before the big game.

The timely “Long Week” is designed to promote ESPN’s weeklong coverage of Super Bowl XLVIII, which began yesterday with ESPN Radio’s Mike & Mike kicking off 115 hours of TV and radio programming from New York City. ESPN’s programming originates from their Herald Square and Times Square Studios all week, up until Superbowl Sunday. Keep an eye out for “Long Week” during that coverage. Credits after the jump. Read more

Snickers Plays What-If in Two New Commercials

To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago?

There are two spots, “Intercom” and “Leisure Suit,” that attempt to answer the question, showing goofy scenarios dated to the 70s about follies that prevented Snickers employees from making Bites many years ago. “Intercom” is clearly the better of the two, as a forgetful man with some vague decision-making responsibilities at the company tries to tell his secretary to remind him to create Bites. Unfortunately, there’s static, which the secretary blames on the Soviet Union. “Leisure Suit” is little more than 30 seconds of lazy guys in afros pretending to be stoned. There’s no reason for the laziness, and the jokes are dumb. However, the premise does lend itself to future self-contained episodes, so BBDO can always take a mulligan and create some better spots in the future. ”Leisure Suit” and credits after the jump.

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