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Posts Tagged ‘Mark Romanek’

W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman

W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August.

The new spot deals with the hype train surrounding Sherman, as he is constantly bombarded with media discussions of whether or not he is “the best.” “Never Finished” does a good job at finding humor in the situation, aided by a believably exasperated Sherman. The highlight is probably the made for TV biopic, starring Damon Wayans Jr.

Sherman’s roles in ads so far have mostly seen the Seahawks star not taking himself seriously and playing with his public persona. That definitely continues with “Never Finished,” but the schtick is much less over the top than some of his past roles, and the more nuanced characterization fits Sherman well as the spot, more than anything, mocks the media hype that surrounds star players. It makes for an entertaining ad, and Sherman’s most enjoyable performance by far.

The campaign, which runs until October 9th, also includes five additional videos, with special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh and Ken Griffey Jr.
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Bono Tries to Guilt You Into Downloading U2′s New Song

You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. Read more

Rihanna Joins Jay-Z in Translation, Budweiser’s ‘Made for Music’ Campaign

Budweiser’s new campaign “Made for Music” launches in 85 countries today, featuring Jay-Z and Rihanna carefully dispersed amidst other artists including an ice sculptor and street art painter. Jay-Z’s ad is backed by his song PSA, while Rihanna’s features her newest single, “Right Now.” Both spots are directed by Mark Romanek (Never Let Me Go, Bee Season) and each closes with inspirational words from Bud: “It begins and ends with what you make.”

Made for Music was inspired by the Budweiser Made in America Festival which debuted in Philly last year and Jay-Z headlined. This year, Beyonce and Nine Inch Nails will take the marquee billing over Labor Day Weekend.

Jay and RiRi’s ads are mildly inspiring with their filmic, black-and-white “creative spirit.” After the Samsung deal, Jay-Z’s authenticity feels slightly compromised, but both he and Rihanna are still solid examples of hard-working performers. The scenes are nothing new–star reads in the car, star makes decisions with sweeping hand motions, star stands triumphant as the lights go down–so I wouldn’t mind a bit of original dialogue, but all in all these spots do the job. Time to turn up Magna Carta Holy Grail and channel HOV’s productivity.

Credits after the jump as well as clips from our interview last year with Translation CEO Steve Stoute on his agency’s relationship with “the king of beers.”

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Wednesday Odds and Ends

-72andSunny and director Mark Romanek team up to continue Activision’s Call of Duty blitzkrieg (above).

-Draftfcb New York has been named the pro-bono agency of record for the Golden Trailer Awards, which celebrates feature film previews. We know there was some purpose in always showing up early to the theater for the trailers.

-The Art Directors Club has announced its call for entries for the ADC Young Guns 11. link

-The Denver Egotist ventures into Victors & Spoils’ new space as part of its ongoing #AgencyInsider series. link

-DDB and CP+B Toronto alum  Carolyn Contois has been appointed as executive director of client services for hometown digital shop, Entrinsic.

-Sarah Pappalardo, an interactive producer at NYC-based shop Plenty, has launched a comedy site/women’s web mag dubbed Reductress. link

-Would you come back to JCPenney after viewing its latest spot? Where’s our gift card from 1994? link

Let’s Spend Some Time with LeBron On His First Day Back, Shall We?

72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were intrigued ever since we first caught this 90-second clip at the beginning of the NBA season opener featuring James’s Miami Heat versus their hated rival, the Boston Celtics. Directed by Anonymous Content’s Mark Romanek (the man who’s also behind some of our fave music videos as well as One Hour Photo), the Samsung spot is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opener).

From morning family time, complete with cereal, to his trip to the barbershop to the championship ring ceremony at American Airlines arena, we get a gist of what James may have actually gone through on game day (or maybe not). We have to say, though, the Galaxy Note II’s stylus arguably steals the show. Credits after the jump.

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Nike Celebrates Title IX, Female Athletes with ‘Voices’

It’s been 17 years since Nike and W+K’s stirring “If You Let Me Play” campaign first put the spotlight firmly on young female athletes. And, almost two decades since its debut, there’s still something about hearing little girls recite facts like “If you let me play sports, I’ll be more likely to leave a man who beats me,” that can cut to the emotional core of viewers. Utilizing what would become a much-copied, shocking yet simple style of delivering statistics, “If You Let Me Play” is a standout among a brand-agency partnership that consistently turns out innovative work. And, while other spots came close (W+K’s Maria Sharapova-starring “Pretty” spot from 2006, for one), none would have the impact “If You Let Me Play” still has on female athletes.

Saturday marked the 40th anniversary of Title IX, the groundbreaking piece of legislation that established gender equality in educational programs that receive Federal funding. Since going into effect, Title IX is most often used to apply to school athletic programs, used to ensure that girls get as many opportunities to play sports as their male counterparts. In “Voices,” Nike and W+K celebrate this anniversary in a TV spot that immediately brings to mind “If You Let Me Play.” Shot by Mark Romanek, one of our favorite commercial, film and music video directors who’s no stranger to Nike, “Voices” features marathoner Joan Benoit Samuelson, boxer Marlen Esparaza and basketball stars Lisa Leslie and Diana Taurasi directly addressing the viewer about their own experiences with gender discrimination.

While it isn’t on par with “If You Let Me Play,” “Voices” does serve as strong rallying point for both female and male athletes, especially with the Summer Olympics just over a month away. The campaign will also feature a #MAKETHERULES hashtag on Twitter tomorrow for those in the social media realm that would like to spread the word.

Nike, Mark Romanek Revisit Old Fable

Should we add more or should we keep schtum regarding this new teaser clip from W+K Portland and director Mark Romanek (you know, the director of One Hour Photo and music videos from Janet/Michael Jackson, NIN and Fiona Apple). Anyhow, Romanek, in case you didn’t know, is part of production company Anonymous Content’s roster and here’s his offering for one of the world’s biggest brands.

Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver

Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can’t fashion designers? Well, at least John Varvatos seems to. Just like the car itself, the current New York resident is also “imported from Detroit” and his rock-influenced style is reflected in this latest spot from W+K Portland (hey, the man is buying an Iggy & the Stooges record and his boutique took over CBGBs if you’re looking for credentials).

Guess that now that the love letter to the blue-collar world of Detroit has been sent with the Slim Shady Super Bowl (and BrandBowl-winning) ad, W+K is just content to let celebs take the wheel and set this campaign in cruise control. But, at least we give props to the agency for enlisting one of our fave directors, Mark Romanek, to helm this spot. Credits after the jump.

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Today’s Odd Pairing: Mark Romanek and Michelle Wie Team Up for Kia Spot

David & Goliath features overhyped golfer Michelle Wie in its latest spot for the Kia Soul. Challenger spirit, superior performance and terrific style are the marks Kia is trying to hit by bringing on Wie. Like Kia to the automotive category, Michelle brings a refreshing, yet still unfulfilled perspective to the world of golf. Stick them both together and you’ve got yourself a contemporary idea. It makes sense doesn’t it? The music, Kid Sister’s, “Pro Nails,” helps reinforce that idea.

To pull off the TV effort, D&G enlisted, oddly enough, director Mark Romanek (One Hour PhotoNever Let Me Go) and Spotwelders editor Michael Heldman.

More:Kia, D&G Attempt to Drive Change