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Posts Tagged ‘Mark Taylor’

C-Level Changes at Rosetta

rosetta_logoToday we can confirm three departures at Publicis shop Rosetta.

COO Mark Taylor will soon leave his position, while CFO Rich DeMilt and partner Kristy Croft are no longer with the agency.

Taylor’s last day will come later this month. DeMilt, who joined Rosetta in 2008 after serving as worldwide controller at Ogilvy & Mather, left several weeks ago; the agency appointed Ariel Marciano to replace him as Global Chief Financial Officer in early May.

These moves follow a series of layoffs in April that affected “less than 5%” of the agency’s North American staff; over the past nine months Rosetta has also seen the arrival of new CCO Lars Bastholm and the departure of ECD Dave McClain.

These aren’t the only recent staffing changes at Rosetta. Additional appointments include:

Updates when we receive them.

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Alright Already, Here’s Your Mark Taylor Update

marktaylorListen folks, we love you, but we can’t be everything to everyone, whether it concerns the likes of Mark Taylor, the man who had three stints at Crispin Porter + Bogusky (yes, three) and a brief spell at GSD&M, who parted ways with the MDC-owned agency last summer.  In case you didn’t read the post from AdAge, which by the way still hilariously lives in some Mad Men era and/or ranks themselves up with the New York Times –”my exclusive or the highway”–but is even more anachronistic (just fucking be civil, not political), Taylor has now joined up with Energy BBDO as its new chief creative officer.

Anyhow, I digress. Here is a statement from Energy president/CEO, Tonise Paul, who says, “Mark is an amazing talent and we couldn’t be more delighted to welcome him to our Energy BBDO family. When you look at Mark’s work, you will see a history of marketing innovation. With the challenge of increasingly parity products and the opportunity afforded by the constant emergence of new technologies, this is how brands today win. Mark’s work is a collection of big, original ideas that have solved big business challenges. You will recognize it because it was often the first time you saw it done, starting with Subservient Chicken. On top of his track record of great work, Mark is a wonderful guy.”

Taylor will assume his new role on April 7 but until then, Chicago-based Energy BBDO will continue to be led by a group of senior creative directors.

Mark Taylor Leaves CP+B…Again

We have received confirmation that Mark Taylor, who’s spent nearly four years at Crispin Porter + Bogusky and served as VP/executive creative director, has parted ways with the agency. During his third (!) stint at CP+B (he worked as an art director and ACD in past ones), Taylor led creative on a variety of efforts for various clients ranging from Applebee’s to Arby’s. Last year, he picked up a Grand Prix in the Promo & Activation category at Cannes for the AmEx “Small Business Saturday” effort.

From what we’re hearing on the Spy line, Taylor has left CP+B start up his own shop. Along with his multiple tours of duty at the MDC-owned, Boulder-based agency, the creative exec has also worked as an ECD and CD at GSD&M and Fallon, respectively.

Tuesday Odds and Ends

-In case you missed this, here’s a lengthy Forbes list of global agencies that “know social media and Google.” link

-Jersey-based Publicis Groupe agency Rosetta has promoted Tom Adamski and Mark Taylor to president and COO, respectively.

-While we’re on the promotion front, Aegis Media-owned digital performance agency iProspect has elevated Brian Kaminski to U.S. president and JB Brokaw to chief client officer.

-Here’s a quick sneak peek at HUGE’s new L.A. digs on Wilshire Blvd. link

-Bay area boutique Camp+King (how’s the art installation working out, gang?) has taken over as AOR for Mexican fast-food chain, Del Taco.

-By the way, the Chicago Advertising Foundation has named MillerCoors’ VP/media & marketing services Jackie Woodward as its 2012 Advertising Woman of the Year. link

-Aardman Animations teamed up with London indie agency isobel to promote U.K. shopping center, Bullring (above).  Check out the making-of clip here.

-Dove is delving into mobile ads to boost its social media presence. link

-Man, Urban Outfitters can never get it right these days. link

 

CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

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