PRNewser UnBeige LostRemote GalleyCat AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy AppNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Posts Tagged ‘Mark Taylor’

Tuesday Odds and Ends

-In case you missed this, here’s a lengthy Forbes list of global agencies that “know social media and Google.” link

-Jersey-based Publicis Groupe agency Rosetta has promoted Tom Adamski and Mark Taylor to president and COO, respectively.

-While we’re on the promotion front, Aegis Media-owned digital performance agency iProspect has elevated Brian Kaminski to U.S. president and JB Brokaw to chief client officer.

-Here’s a quick sneak peek at HUGE’s new L.A. digs on Wilshire Blvd. link

-Bay area boutique Camp+King (how’s the art installation working out, gang?) has taken over as AOR for Mexican fast-food chain, Del Taco.

-By the way, the Chicago Advertising Foundation has named MillerCoors’ VP/media & marketing services Jackie Woodward as its 2012 Advertising Woman of the Year. link

-Aardman Animations teamed up with London indie agency isobel to promote U.K. shopping center, Bullring (above).  Check out the making-of clip here.

-Dove is delving into mobile ads to boost its social media presence. link

-Man, Urban Outfitters can never get it right these days. link

 

Mediabistro Event

Save with our Early Bird Rates

Job Search IntensiveSave $60 on our Job Search Intensive, an interactive online event starting June 11, 2013. Find the direction you need for your job search. Each week, we’ll feature career experts, recruiters, and HR professionals who will discuss how to get noticed by recruiters, interviewing tips, and how to create a stellar resume. Sign up soon while our early rates last. Register now.

CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

Read more