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Posts Tagged ‘Mark Zuckerberg’

Friday Odds and Ends

-RPA SVP/group creative director Jason Sperling chimes into the L.A. Egotist as part of the site’s “What We Learned in 2012″ series. link-

-”Coast to coast” music company Comma moved to a new space in NYC. link

-AKQA developed Delta Airlines’ first-ever iPad app dubbed “Fly Delta” (intro video above; download app here).

-EVB staffers fondly remember their late receptionist Liz Morton, who passed away last week from complications related to pancreatic cancer. link

-Sapient acquired Westport, CT-based analytics firm, (m)Phasize. link

-Nominations for this year’s Hubies have come to a close. link

-Deutsch LA will reportedly duke it out with BBH, 180 LA and Anomaly in a pitch for its longtime PlayStation account, which is expected to wrap by next month. link

-Facebook is apparently charging $100 to send a message directly to Mark Zuckerberg. link

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.

Thursday Odds and Ends

-My old cohort Doug MacMillan discusses Mark Zuckerberg. link

-W+K London alum Rob Steiner has joined up with CP+B’s U.K. operation as head of production.

-Ah, so this is what happens when producers unite (above). link

-Ben Silverman‘s Electus has launched a new reality show on its “Loud” YouTube channel. link

-Adam Kmiec was promoted to the newly created position of director, digital marketing and social media at Campbell Soup Company.

-Yep, a band picked up a hitchhiking John Waters. link

-So, is Facebook set to price its IPO or what? link

-Apparently, online ad manager ranks as one of top 20 “great jobs” minus a college degree. link

Arturo Aranda Leaves BBDO

Mark Zuckerberg & Co. have nabbed yet another senior creative from the agency world by the name of Arturo Aranda. The creative (left) has spent the last 12 years or so within the BBDO network, initially at what was then Atmosphere BBDO and then the last three at BBDO New York proper, where he’s served as interactive CD and finally SVP/senior CD on accounts including AT&T.

If you need a refresher on some recent Aranda-led efforts, you might remember the “Mountaintop” Valentine’s Day work or the Will Arnett-starring “You’ve Got a Case” campaign for the aforementioned telecom giant from last year. No word yet on what Aranda’s exact position is at Facebook, but perhaps he’ll find a kindred spirit at the company in fellow former senior agency creative Chris Gomersall, who left Moxie barely two months ago to take up a creative strategist role with Zuck and the gang. We’ve been told Aranda’s last day at BBDO NY was last Friday.

Facebook Buys Up Instagram

By now, the whole media/tech world is abuzz following the announcement that Facebook has acquired photo-sharing service Instagram for a cool $1 billion in cash and stock. Since Instagram was initially unveiled in Apple’s App Store in the fall of 2010, we’ve covered a fair amount of ways that the agency world has co-opted the tool. Some of the most notable examples include the Instaprint device that was created by New York shop Breakfast, which is now looking to sell directly to consumers, the Barbarian Group’s Screenstagram software and Razorfish Atlanta’s Instagram feed that was launched well over a year ago.

Of course, it also seems seems that everyone on our Facebook feed seems to be using Instagram  so we’re thinking that having the social network as its parent seems fitting and will entice even more agencies and marketers to enter and join in on the fun. Anyhow, Instagram’s co-founder Kevin Systrom says the song will remain the same with the service while Mark Zuckerberg noted on his Timeline that his company’s newest acquisition will continue operation as a separate platform. Our sister site Social Times has more on today’s big news including a statement from Facebook’s chief.

Wednesday Odds and Ends

-Can women smell like douchebags, too? Here’s an Axe-related op-ed. link

-An ad ripoff of a ripoff of a ripoff? You shall be the judge. link

-Fidelity alum Carrie Chaffee has joined Blitz as group director in account management.

-Is Google channeling LeVar Burton via eyewear? link

-TBWA Else introduces us to Infiniti’s Emerg-E electric car (above).

-StrawberryFrog has helped airliner Emirates launch a new “global brand platform.” link

-Oh Christ, Mark Zuckerberg‘s sister had headed into the reality TV world. link

-Taco Bell can’t make up its mind when it comes to its digital biz. link

Tuesday Morning Stir

-Are small advertisers benefiting at all from Yelp? link

-Facebook’s IPO might create a sizable tax bill for Mark Zuckerberg. link

-AOL is looking for an agency that can help it reconnect with customers. link

-The Clint Eastwood/Chrysler Super Bowl spot was actually filmed in New Orleans and L.A. link

-Sofia Coppola directs a new spot for H&M, which features a familiar tune from Bryan Ferry.

Thursday Morning Stir

-StrawberryFrog loses a Brazilian partner. link

-The IAB tests “Sports Savvy.” link

-BBDO was named the most creative agency network according to The Gunn Report. link

-Directing collective Special Problems joined The Sweet Shop for commercial and branded content work worldwide.

-Here’s Mark Zuckerberg‘s desk, if you’re interested (above). link

-An Angry Birds baby product line, you say? link

The ‘Fanwagen’ is Better Than You at Social Media

We’ve all been there: Cruising in our VW Beetle, blasting something along the lines of Belle and Sebastian or Rilo Kiley, and thinking, “Gosh, this sure is swell. But, it would be so much more swell if my wheels displayed my Facebook profile to everyone else on the road.” Well, get ready for a gnarly swell, because Dutch agency Achtung! is building the VW Fanwagen, the “most social car ever.”

Much like the whoever wins next year’s presidential election, this vehicle is “built on Likes,” and a visitors to the Fanwagen’s website can use their own Facebook Like capabilities to vote for their favorite classic VW, with the winning model actually turned into a functioning social media machine.

So, what’s included on the Fanwagen? As the announce tells us, “The Feed-O-Matic allows users to print their friends latest status updates, straight from the dashboard. Looking for the poke button? It’s sitting pretty on the steering wheel, ready to ask for attention from anyone on the road. And next to the Birthday notification system and the Friend finder (a map with all your friends hometowns plotted on it), the lucky winner will even be able to set his or her relationship status on the license plate. That will help avoid those uncomfortable situations if you get stuck in traffic. Should you hit things off, you can easily adjust to ‘adjust the privacy settings’. How? By opening or closing the curtains built into the car.”

As of right now, the T1 hippie bus is beating out the Beetle with 75 percent of the votes. There’s no word yet on who actually gets to have the Fanwagen, but we’re sure Mark Zuckerberg will have the first crack at any additional models that are produced.

Look Who Cracked the Fortune ’40 Under 40′ List

Maybe it was his nifty workspace that sealed the deal, but yes, Grey New York’s president/CCO Tor Myrhen has made it to  number 37 with a bullet on the just-released Fortune “40 Under 40″ list. It appears that Myrhen is the only ad industry individual on the list, which includes everyone from Foursquare’s Dennis Crowley to TOMS founder Blake Myckoskie and of course Mark Zuckerberg, who is numero uno.

Wednesday Odds and Ends

-Mike Bauman was promoted to COO of DDB Group Canada. link

-One of the folks behind “Bump a Smoke” turned the recent Old Spice duel into a form of self-promotion. link

-Here are your 2011 IAB MIXX Awards finalists. link

-AMV BBDO/CP+B alum Matthew Ryan joined GOOD/Corps L.A. as creative director.

-New York-based prodco Nola Pictures is launching a full-service animation division dubbed NolaMola. link

-Chicago agency Tris3ct launched a new national campaign for Kimberly-Clark’s Cottonelle brand (above).

-Presenting the Mark by Mark Zuckerberg fashion line. link

-Legendary ad man Jerry Della Femina takes on President Obama in an open letter. link

 

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